| Re: [birt-dev] New BIRT Logo |
I think that I have clearly expressed my opinion therefore I will add no more words. Nevertheless here is my logo in different formats and sizes: BIRT-Logo: png-format: https://github.com/eclipse/birt-website/blob/main/static/img/BIRT-03.png pdf-format: https://github.com/eclipse/birt-website/blob/main/static/img/BIRT-Logo.pdf svg vector: https://github.com/eclipse/birt-website/blob/main/static/img/BIRT-Logo_V3_0.svg bright and dark background: https://github.com/eclipse/birt-website/blob/main/static/img/BIRT-Logo-bright_and_dark_background.png BIRT-Icon small (favicon): https://github.com/eclipse/birt-website/blob/main/static/img/BIRT-Icon.png BIRT-Icon large: https://github.com/eclipse/birt-website/blob/main/static/img/BIRT-Icon-large.png Explanation and basic thoughts on my logo design: 1.) The BIRT logo consists of two parts: a figurative mark and a word mark, which together form the BIRT logo which is also a mark. Each part can be used separately and independently as a BIRT recognition symbol, i.e. as a trademark. In the case of the word mark, this already results from the word, the figurative mark carries the meaning of BIRT, more on this below. 2.) Color space: the color space symbolizes the modernity and freshness of BIRT especially the new start. Colors are subject to the shape and taste of the times, so the pictorial design of the brands are chosen to work with other color spaces as well. The color space is chosen in such a way that it alone points to the BIRT brand as a color space. Thus, this color space is also used for the design of the Internet pages or for the web presence. Die Farbwahl ist weiterhin so gewählt, dass die Marken sowohl vor einem hellen wie auch dunklen Hintergrund funktionieren ohne die Farben der Marken wechseln zu müssen. Auch passt die Farbwahl in den Farbraum von Eclipse. 3.) The word mark is self-speaking. The font chosen corresponds to the font specified by Eclipse and thus connects the BIRT logo, the BIRT brand with Eclipse and into the website and logo published by Eclipse.
The "I" is intentionally written in small letters so that there is no confusion between i and L or l (small L) when used in normal text. Apart from that, this also emphasizes what is said under red beforehand and below. 4.) The figurative mark: BIRT is used to make business intelligence reports and dashboards. BIRT reports are displayed on screens of different geometries, from mobile to 4K. To accommodate the different formats, an almost square frame was chosen to represent these device geometries. The square shape also has the advantage that it has no overhanging or underhanging parts and can therefore also be used as a font. The two strokes in the square represent text-oriented reporting. By omitting one stroke, the image mark can be used very well with low resolution, e.g. as a favicon. The curve symbolizes graphical evaluations typical of BI reporting and dashboards, the red of the line being included in the I of BIRT to illustrate the connection between BI and graphics and it has a good standing and makes the marks still recognizable when uses with low resolution e.g. as favicon. 5.) The TM (Trade Mark) is a requirement provided by Eclipse. The TM was kept in the color space of Eclipse and connects the mark complementary to the typeface with the Eclipse appearance. The TM is positioned below the T so that it does not protrude above the T and H lines (top and bottom lines of a typeface) and so that the word/image mark can also be integrated into continuous text. 6.) The marks are all three available as vector graphics and can be scaled as desired. 7.) I checked that the logo-files are usable with professional tools like the adobe toolset and also with the open source tool inkscape. Best Christophe Von: birt-dev [mailto:birt-dev-bounces@xxxxxxxxxxx] Im Auftrag von Scott Rosenbaum It was suggested we run a 99designs campaign and the foundation would cover the costs of anyone that pays up front. My company frequently uses 99designs, so I set we would front the money to make it happen. I suggested that on this email. One person (Wim) said great, so I did it. 99designs is not perfect, but I will take the time to put all submissions in Bugzilla, and anybody can vote the ones we want. I will post Christophe's design in the Bugzilla portion of the contest. If his is the winning design, he won't get any prize, but we will use his design on the website. (Christophe has indicated he would donate the money to the foundation anyway) Will that be acceptable to everyone? scott On Fri, Apr 16, 2021 at 6:01 AM Loetz, Christophe <ChLoetz@xxxxxxxxxxxxxxxxxxx> wrote:
-- Scott Rosenbaum Innovent Solutions, Inc. 612 220 6006 cell |
