| [phoenix-epic-dev] Need to consider Google Adds on more EPIC Pages |
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EPIC Council, I’m a bit surprised to report that even though we
moved the google ads on eclipseplugincentral.com from the top banner down to
the bottom, our CTR has actually gone up from 0.20% to 0.22%. The bad news though is that we’re only serving up
about 10% of the impressions we did before the new pages were launched because
we only show Google Ads on the home page. This revenue has become a very interesting stream for us
(expecting to be about $4500 this year) not only because of the analytic data,
but because it is a possible larger revenue stream on other eclipse.org web
properties at some point. Therefore, it is important that we figure out
how to put the Google Ads back throughout the site. I recall the council had two concerns when we initially
researched putting Google Ads on plugin pages: 1 – A plugin page with google ads might end up showing
ads from that organization – and visitors might be enticed to click on
the ad rather than the “free” click through. I.e., it might
lead to redundant spending. For example, if I click on the Tikal Eclipse
plugin, there might be an add from Tikal on the page. 2 – Competitors might jump on an organizations plugin
page and divert traffic away. Here are my thoughts: -
Until the redesign we had google ads in the banners of
the product pages and I don’t recall any complaints arising – would
it be that much more harmful if the ads were put back more inline (since there
isn’t room in the banner)? -
Google is pretty smart at figuring out what ads to put
somewhere – if people aren’t clicking through because there are
clearer links in the plugin listing, they’ll show up less. -
To get to a plugin page it’s likely someone has
already had to trip over several competitive plugins. Would it really be
so harmful if a competitor paid to get a click through where you’re
possibly getting clicks for free? Please advise if I’m over simplifying and I can take a
crack at doing some mock ups. -
Don |