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Re: [modeling-pmc] New Modeling Project Branding
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Hi,
I agree with Henrik and I like the jigsaw logo most.
Cheers,
Maximilian
Am 18.07.2014 11:23, schrieb Henrik Rentz-Reichert:
> Hi Ed,
>
> thanks for the constructive post.
>
> I agree completely with you. With the one exception that I would keep
> the crescent also for 16x16.
> It can hardly bee recognized but also doesn't disturb. So I find it more
> natural to keep it.
>
> -Henrik
>
> Am 18.07.2014 11:16, schrieb Ed Willink:
>> Hi Cedric
>>
>> I thought I had replied, but seems not. I guess I was refraining from
>> being too negative.
>>
>> IMHO A good icon should ideally immediately say Model/Modeling without
>> prompting.
>>
>> Failing that an icon should be memorable as Model/Modeling once the
>> icon has been explained as Modeling
>>
>> I have not seen anything that satisfies the immediately obvious
>> criterion. The jigsaw world icon is plausible against the lesser
>> criterion.
>>
>> On first viewing I found none of your suggestions as good as the
>> jigsaw world.
>>
>> On reviewing, the origami seems possible, so I've rescaled all of them
>> to 32x32 and 16x16. The origami colours might be reviewed but the
>> contrast should be suitable for judgement.
>>
>>
>>
>> Surprisingly the crescent survives as better than a smudge. I find the
>> jigsaw at 16x16 is still a jigsaw, whereas the origami is not. So I
>> vote for crescent-jigsaw at 32x32 and greater, omitting the crescent
>> at 16x16.
>>
>> Regards
>>
>> Ed Willink
>>
>>
>>
>>
>> On 18/07/2014 09:27, Cédric Brun wrote:
>>> I had not a single feedback so far (I guess you guys are enjoying the
>>> nice weather ;) )
>>>
>>> These are just some exploratory logos done very quickly, don't feel
>>> shy about putting them down !
>>>
>>> I am mostly interested in other areas which you would think
>>> interesting to explore.
>>>
>>> I attached the file in the mail this time has I have no clue what the
>>> retention policy of imgur is.
>>>
>>> Le 04/07/2014 14:59, Cédric Brun a écrit :
>>>> Answers -- and proposals -- are following :
>>>>
>>>> Le 04/07/2014 12:19, Henrik Rentz-Reichert a écrit :
>>>>> Hi Cedric,
>>>>>
>>>>> thanks for your thoughts. I guess I understand your point.
>>>>> I also agree with your list of the most important properties of the
>>>>> modeling project.
>>>>>
>>>>> But a logo just can't transport this meaning. It is a common
>>>>> misunderstanding that it is the purpose of logos to transport meaning.
>>>> Indeed I agree these are very abstract things, and you are right,
>>>> recognition and identification should prevail.
>>>>> A logo has primarily to ensure recognition and identification.
>>>>> And second it may visually connect to something meaningful.
>>>>>
>>>>> The proposed logo definitely does this job. It is simple and as
>>>>> thus recognizable and it clearly relates to Eclipse (at least the
>>>>> commonly preferred one with the crescent).
>>>> It clearly relates to Eclipse, but I would say that its
>>>> relationship to modeling is recognizable. Any top-level project
>>>> (Modeling, Technology, Tools...) is some kind of collection of
>>>> projects which are fitting together, this logo could also work for
>>>> any of these projects.
>>>>
>>>>> Furthermore the puzzle indicates that the project is the umbrella
>>>>> of closely related sub projects that interact.
>>>>> I guess the puzzle is a common metaphor for that and is in no way
>>>>> associated with 'game' and 'childness' while the roundness is
>>>>> easily understood as being due to the curvature of the ball.
>>>> It is slightly different, but the EMF logo itself for instance :
>>>> https://www.eclipse.org/modeling/emf/images/emf_logo.png is close to
>>>> this "puzzle" idea while looking sharp. It is more recognizable and
>>>> is nicer than the current eclipse modeling logo in low resolution
>>>> and that's why I picked this one for the modeling package so far
>>>> (https://www.eclipse.org/downloads/)
>>>>
>>>>> And last not least it's style is recognized as being up to date.
>>>> Definitely ! And again I am aware criticism is easy and I'd really
>>>> like to have this initiative succeed as our branding is outdated
>>>> now. But on the other end, I need to be confident in adopting the
>>>> branding in the Modeling Package that the first impression -- and
>>>> branding matters a lot then -- is positive for most (if not all) users.
>>>>
>>>> Here are a few sketches made for exploration, I can't say those are
>>>> a huge success in conveying what I envisionned. That being said the
>>>> "M" is present in #1 to #8 and helps in recognizing "modeling" vs
>>>> "the rest of the world".
>>>> No work has been done on the typeface whatesoever, so don't even
>>>> bother mentioning it ;)
>>>>
>>>> http://i.imgur.com/rZ9cNlZ.png
>>>>
>>>>
>>>>>
>>>>> So I would say the proposed logo in an excellent way fulfills the
>>>>> requirements.
>>>>>
>>>>> -Henrik
>>>>>
>>>>> Am 04.07.2014 11:38, schrieb Cédric Brun:
>>>>>> good initiative ! Now a few comments :
>>>>>>
>>>>>> AFAIU this concept is about presenting Modeling as a collection of
>>>>>> pieces which are working together, which it is - indeed - yet this
>>>>>> is true of pretty much any top level project.
>>>>>>
>>>>>> The jigsaw puzzle concepts convey the ideas of childness and games
>>>>>> (especially with such roundness). I would not say this is the
>>>>>> thing I want people to think when looking at Eclipse Modeling.
>>>>>>
>>>>>> What impression do we want to give ? My top ones ordered by most
>>>>>> important to less important would be :
>>>>>>
>>>>>> 1°) the foundations for building your own greater things
>>>>>> 2°) maturity, reliability
>>>>>> 3°) pieces of technologies working together
>>>>>> 4°) it's related to Eclipse
>>>>>>
>>>>>> Don't you agree with this list ? If I get to pick a single one, I
>>>>>> would rather have people understand the "foundation" thing than
>>>>>> the fact that it's components working together.
>>>>>>
>>>>>> That being said there is real work and involvement in these
>>>>>> proposals already and criticisms is always easy. I'll try to get a
>>>>>> few more concept sketches proposals today to argue my point.
>>>>>>
>>>>>>
>>>>>> Cédric
>>>>>>
>>>>>> Le 02/07/2014 12:11, Ed Merks a écrit :
>>>>>>> Hi,
>>>>>>>
>>>>>>> A friend of mine in Berlin is a graphic designer and I was
>>>>>>> thinking, given we have a nice new Eclipse logo, maybe it's time
>>>>>>> to update the modeling project's logo as well.
>>>>>>>
>>>>>>> What do you folks think of these?
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>> Of course we'll need board approval for derivatives of the
>>>>>>> Eclipse logo, but I thought I'd collect opinions about it first.
>>>>>>>
>>>>>>> Regards,
>>>>>>> Ed
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>
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>>>>>>
>>>>>>
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>>>>>
>>>>>
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>
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--
Maximilian Koegel
EMFStore and EMF Client Platform Project Lead
http://emfstore.org
http://emfcp.org
Email: maximilian@xxxxxxxxxxxx
Skype: maximilian.koegel
