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Re: [modeling-pmc] New Modeling Project Branding

Hi Ed,

thanks for the constructive post.

I agree completely with you. With the one exception that I would keep the crescent also for 16x16.
It can hardly bee recognized but also doesn't disturb. So I find it more natural to keep it.

-Henrik

Am 18.07.2014 11:16, schrieb Ed Willink:
Hi Cedric

I thought I had replied, but seems not. I guess I was refraining from being too negative.

IMHO A good icon should ideally immediately say Model/Modeling without prompting.

Failing that an icon should be memorable as Model/Modeling once the icon has been explained as Modeling

I have not seen anything that satisfies the immediately obvious criterion. The jigsaw world icon is plausible against the lesser criterion.

On first viewing I found none of your suggestions as good as the jigsaw world.

On reviewing, the origami seems possible, so I've rescaled all of them to 32x32 and 16x16. The origami colours might be reviewed but the contrast should be suitable for judgement.

             

Surprisingly the crescent survives as better than a smudge. I find the jigsaw at 16x16 is still a jigsaw, whereas the origami is not. So I vote for crescent-jigsaw at 32x32 and greater, omitting the crescent at 16x16.

    Regards

        Ed Willink




On 18/07/2014 09:27, Cédric Brun wrote:
I had not a single feedback so far (I guess you guys are enjoying the nice weather ;) )

These are just some exploratory logos done very quickly, don't feel shy about putting them down !

I am mostly interested in other areas which you would think interesting to explore.

I attached the file in the mail this time has I have no clue what the retention policy of imgur is.

Le 04/07/2014 14:59, Cédric Brun a écrit :
Answers -- and proposals -- are following :

Le 04/07/2014 12:19, Henrik Rentz-Reichert a écrit :
Hi Cedric,

thanks for your thoughts. I guess I understand your point.
I also agree with your list of the most important properties of the modeling project.

But a logo just can't transport this meaning. It is a common misunderstanding that it is the purpose of logos to transport meaning.
Indeed I agree these are very abstract things, and you are right, recognition and identification should prevail.
A logo has primarily to ensure recognition and identification.
And second it may visually connect to something meaningful.

The proposed logo definitely does this job. It is simple and as thus recognizable and it clearly relates to Eclipse (at least the commonly preferred one with the crescent).
It clearly relates to Eclipse, but I would  say that its relationship to modeling is recognizable. Any top-level project (Modeling, Technology, Tools...) is some kind of collection of projects which are fitting together, this logo could also work for any of these projects.

Furthermore the puzzle indicates that the project is the umbrella of closely related sub projects that interact.
I guess the puzzle is a common metaphor for that and is in no way associated with 'game' and 'childness' while the roundness is easily understood as being due to the curvature of the ball.
It is slightly different, but the EMF logo itself for instance : https://www.eclipse.org/modeling/emf/images/emf_logo.png is close to this "puzzle" idea while looking sharp. It is more recognizable and is nicer than the current eclipse modeling logo in low resolution and that's why I picked this one for the modeling package so far (https://www.eclipse.org/downloads/)

And last not least it's style is recognized as being up to date.
Definitely ! And again I am aware criticism is easy and I'd really like to have this initiative succeed as our branding is outdated now. But on the other end, I need to be confident in adopting the branding in the Modeling Package that the first impression -- and branding matters a lot then -- is positive for most (if not all) users.

Here are a few sketches made for exploration, I can't say those are a huge success in conveying what I envisionned. That being said the "M" is present in #1 to #8 and helps in recognizing "modeling" vs "the rest of the world".
No work has been done on the typeface  whatesoever, so don't even bother mentioning it ;)

http://i.imgur.com/rZ9cNlZ.png



So I would say the proposed logo in an excellent way fulfills the requirements.

-Henrik

Am 04.07.2014 11:38, schrieb Cédric Brun:
good initiative ! Now a few comments :

AFAIU this concept is about presenting Modeling as a collection of pieces which are working together, which it is - indeed - yet this is true of pretty much any top level project.

The jigsaw puzzle concepts convey the ideas of childness and games (especially with such roundness). I would not say this is the thing I want people to think when looking at Eclipse Modeling.

What impression do we want to give ? My top ones ordered by most important to less important would be :

1°) the foundations for building your own greater things
2°) maturity, reliability
3°) pieces of technologies working together
4°) it's related to Eclipse

Don't you agree with this list ? If I get to pick a single one, I would rather have people understand the "foundation" thing  than the fact that it's components working together.

That being said there is real work and involvement in these proposals already and criticisms is always easy. I'll try to get a few more concept sketches proposals today to argue my point.


Cédric

Le 02/07/2014 12:11, Ed Merks a écrit :
Hi,

A friend of mine in Berlin is a graphic designer and I was thinking, given we have a nice new Eclipse logo, maybe it's time to update the modeling project's logo as well.

What do you folks think of these?


  





Of course we'll need board approval for derivatives of the Eclipse logo, but I thought I'd collect opinions about it first.

Regards,
Ed








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