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[eclipse.org-european-marketing-wg] Agenda European Marketing WG Tues Jan 13 - 16:00
Regards,
Susan

----------------------------

Next call: 
Jan 13th, 16:00

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Ottawa and International:  +1 613 287 8000

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Participant p/c:  187860#


European Marketing Working Group
Agenda, Tuesday, January 13th, 16:00 CET


 1 - News and Updates

Stammtisch - Frankfurt - January 22nd, 18:00  - Manuela Duft
- details http://www.compeople.de/veranstaltungen/index.html

Feedback on ESE 2008 Sponsorship
 - please send your feedback to Ralph Mueller


2 New Training series - Ian
Kick-off call Wed. Jan. 14th -

Training series- feedback
WW - response was increased over last year, Ind TSI, Innoopract - same
Could this become a permanent feature on eclipse.org ? - Yuri/Joern question for Ian

3 - EclipsIST 2009,  April 28-29, Istanbul - Karen Dai
http://www.eclipsist.org/


4 -  What are the business events for eclipse?
- vertical days, Open Source Meets Business
- Linux Tag, IDG conference in Berlin, June 2009  - add to agenda for next year - question for Ian

5 - Developing content to market eclipse to executives - Ian

Create a 'slide library' - propose content - Andrea Mörike, Helge Brzoska, Joern Weigle
- need space for slides - marketing wiki ?  Joern will follow up with Ian
- do any members in this group have generic marketing materials for decision makers they could donate?
- what do we have, what is missing, can we produce what is needed?

6  - Reminders

Call for future European Marketing WG chairpeople

Instantiations Event: Using Eclipse as an Application Platform in the Enterprise
28-29 January, Munich http://www.ars.de/web/news/sonstige/instantiations_de.do

OOP 2009 - 26-30 January -  Joint OOP Eclipse Pavlion
Information and details: http://dev.eclipse.org/mhonarc/lists/eclipse.org-european-marketing-wg/msg00011.html

 JAX / Eclipse Forum Europe, 20-24 April, Mainz - Nadja
-  overview of the marketing for EFE
- Nadja has sent information on member-to-member benefits

S&S planning a new English Eclipse magazine
- best of demo camps?

EclipseTime 2009, Toulouse
- last week May or early June
- event will be opened to up to 10 sponsors
- 200 people - managers, technical folks
- Jocya will send info

Joint press release - Manuela and Susan
- WW, Bredex, Anyware
- EclipseCon - end Feb, early March
- next steps offline


Insurance day - next step is a kick off call for organizers
- Joern will send out invite for 19 Dec and a further call in January with agenda items and things to discuss

Banking Day London, Feb 10th or 12th - Ian
- location is fixed now - will be announced by 19 December
- program is in progress
- Sponsorship available: Interested parties please contact Ian Skerrett

Banking Day Amsterdam - Jörn
- Industrial TSI is interested in organizing a Banking Day in Amsterdam
- WeigleWilczek will support
- Might be held closely before / after EBD London to reduce travel for speakers

 Banking day in Paris - Katherina Streater / Joern have approached Ian and it will go ahead later in 2009

- Eclipse Banner is now available for shared use by European members.
- Eclipse Brochures are available on http://wiki.eclipse.org/Marketing_Resources#Brochures


7 - Ideas for fututre initiatives

- Theme days - eg. Banking Day, future Insurance Day is being planned
- Stammtisch - organizing and promoting
    - Software and Support Verlag has announced the last ones in Bonn and Frankfurt on their web properties
- Image Advertising - deferred to the group to bring this forward it if seems feasible as an initiative for the WG
- Country-specific programs
    - Information about Eclipse outreach in various European regions and countries

Marketing Symposium, ESE 2008

1 - Business 'portal'

2 - Create a 'slide library' - propose content - Andrea Mörike, Helge Brzoska, Joern Weigle

3 - Eclipse Day for business people - getting started with Eclipse

4 - Communications initiatives

  • Changing the sell to be suitable for runtimes - Eclipse communications has been geared towards selling tools

  • New customers need to be educated in the eclipse approach to issues such as liability, IP protection

  • Overall: A business communications strategy should complement the technical communications strategy and activities

  • generate common press releases, mentioning several companies that offer Open Source products & services targeted at one sector such as the banking industry or insurance companies

  • identify and use a news wire for the distribution of common press releases in Europe or in selected European countries

  • adapt key data & information about Open Source for the European Market: - Sort out and communicate the results of surveys regarding the Open Source market with regard to their relevance for Europe and/or selected European countries

  • communicate the importance of key events like the annual release train of the Eclipse Foundation to the press in Europe, pointing out why this is relevant for the European market

5 - Other initiatives

  • Creating bundles for verticals might ease the adoption - the banking stack

  • (Member) Success stories

    • Background information on vertical industries – e.g. RCP use cases

    • Mission critical eclipse based projects

    • success statistics – e.g. eclipse is used in 90% of banks in xx

  • eclipse.org/sales package: provide more information which supports sales


--
Susan Iwai
Communications Project Manager
 
EclipseSource 
www.eclipsesource.com
Innoopract 
www.innoopract.com

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