Hi everyone -
minutes from last week's call -
Regards,
Susan
---------------------------
European
Marketing Working Group
Minutes, Tuesday, January 13th, 16:00 CET
1 -
News and Updates
Stammtisch - Frankfurt - January 22nd,
18:00 -
Manuela Duft
- details http://www.compeople.de/veranstaltungen/index.html
Feedback
on ESE 2008 Sponsorship
- please send your feedback to Ralph Mueller
Additional Items:
Eclipse Community Awards nominations open
- panel of judges, announced at EclipseCon Monday night
- http://www.eclipse.org/org/foundation/eclipseawards/index.php
Eclipse Embedded Day - end June/early July,
Munich/Stuttgart
- focusing on embedded, telematics
- intiating
company is MicroDoc, inviting collaborators - contact Christine
Mitterbauer, MicroDoc
- Ian invited Christine to send announcements to the general
marketing list and this one
2 New Training series - Lynn
Kick-off call Wed. Jan. 14th - if you can't make it please email Lynn
at eclipse [dot] org
- 2 series in 2009, Apr/May and Oct/Nov
- can the EPIC page be updated to find training more easily? - Ian/Lynn
- can we raise this on the call Wed?
From Lynn:
The Eclipse Foundation is planning another training series
in April/May and we would like to know who is interested in
participating. We will host a conference call to discuss training
dates,
course topics and improvements for the series:
Wednesday,
January 14 - 8:30 am PST / 11:30 am
EST / 5:30 pm CET
Dial-in
numbers
Ottawa and
International: +1 613 287 8000
Toll-free:
North
America: 866 362
7064
Finland: 990 800
2288 3502
France (excl. Monaco): 00 800
2288 3502
Germany: 00 800
2288 3502
Sweden: 00 800
2288 3502
United
Kingdom: 00 800 2288 3502
Pass Code: 880932#
Details on the
previous series can be found at http://www.eclipse.org/community/training/2008fall.php.
If you are unable to attend the conference call but are interested in
participating, please let me know and I will send you minutes from the
call.
Stats.
FYI
|
Spring
2008
|
|
Fall
2008
|
|
|
|
|
|
|
|
|
|
|
|
By
Class
|
#
Promoted
|
# Ran
|
% Ran
|
|
By
Class
|
#
Promoted
|
# Ran
|
% Ran
|
|
Basic RCP
|
22
|
11
|
50.0%
|
|
Basic RCP
|
25
|
10
|
40.0%
|
|
|
|
|
|
|
Advanced RCP
|
8
|
2
|
25.0%
|
|
|
|
|
|
|
Equinox
|
11
|
3
|
27.3%
|
|
|
|
|
|
|
Modeling
|
11
|
4
|
36.4%
|
|
|
|
|
|
|
TOTAL
|
55
|
19
|
34.5%
|
3 -
EclipsIST 2009, April 28-29, Istanbul - Karen Dai
http://www.eclipsist.org/
Will send details from Karen in a separate mail.
4 -
What
are the business events for eclipse?
- vertical days, Open Source Meets Business (Ricco Deutcher has keynote)
- Solution Linux, Paris, end of March - large event, but so far little
eclipse content there
- Linux Tage, Berlin 24-27 June, IDG conference
- the Linux conferences are not necessarily just Linux
Test conferences jointly
Plan is to have a joint exhibit as we did at JavaPolis at 3 conferences
for 2009
Action Item for all - send conference suggestions to Susan with
a brief explanation of why we should attend and rough pricing for a
small booth.
- Cebit was one suggestion
- we'll shorten/lengthen the list on the Jan 27th call
5 - Developing content to market eclipse to executives - Ian
Create a 'slide library'
- propose content - Andrea Mörike, Helge
Brzoska, Joern Weigle
- need space for slides - marketing wiki is completely open - group is
free to add
- http://wiki.eclipse.org/Marketing_Resources
- do any members in this group have generic marketing materials for
decision makers they could donate?
- what do we have, what is missing, can we produce what is needed?
Marketing plan for 2009 - Agenda Item for Jan 27th - Susan
in the next call we'll brainstorm:
- key messages, key influencers/events/analysts/press
- implementation plan
working session at EclipseCon?
6
-
Reminders
Call
for future European Marketing WG chairpeople
Instantiations Event: Using
Eclipse as an Application Platform in the Enterprise
28-29 January, Munich
http://www.ars.de/web/news/sonstige/instantiations_de.do
OOP
2009 - 26-30 January - Joint OOP Eclipse Pavilion
Information and details:
http://dev.eclipse.org/mhonarc/lists/eclipse.org-european-marketing-wg/msg00011.html
JAX
/ Eclipse
Forum Europe, 20-24 April, Mainz - Nadja
- overview of the marketing
for EFE
- Nadja has sent information on member-to-member benefits
S&S
planning a new English Eclipse magazine
- send editorial ideas to Nadja
EclipseTime
2009, Toulouse
- end June
- event will be opened to up to 10 sponsors
- 200 people - managers, technical folks
- Jocya will send info
Joint
press release - Manuela and Susan
- WW, Bredex, Anyware
- EclipseCon - end Feb, early March
- next steps offline
Insurance
day - next step is a follow on call for organizers
- Yuri Kok expressed interest in a possible Northern event
Banking
Day London, Feb 10th or 12th - Ian
- http://wiki.eclipse.org/EclipseBankingDayLondon
- registrations excellent - 60/80 slots registered
Banking day in Paris - Katherina Streater / Joern have
approached Ian and it will go ahead later in 2009
-
Eclipse Banner is now available for shared use by European members.
- Eclipse
Brochures are available on
http://wiki.eclipse.org/Marketing_Resources#Brochures
7 - Ideas for future initiatives
- Theme days - eg. Banking Day, future Insurance Day is being planned
- Stammtisch - organizing and promoting
- Software and Support Verlag has announced the last ones in Bonn
and Frankfurt on their web properties
- Image Advertising - deferred to the group to bring this forward it if
seems feasible as an initiative for the WG
- Country-specific programs
- Information about Eclipse outreach in various European regions
and countries
Marketing
Symposium, ESE 2008
1
- Business 'portal'
2
- Create a 'slide library' - propose content - Andrea Mörike, Helge
Brzoska, Joern Weigle
3
- Eclipse Day for business people - getting started with Eclipse
4
- Communications initiatives
-
Changing the sell to be
suitable for runtimes - Eclipse communications has been geared towards
selling tools
-
New customers need to be
educated in the eclipse approach to issues such as liability, IP
protection
-
Overall: A business
communications strategy should complement the technical communications
strategy and activities
-
generate
common press releases, mentioning several companies that offer Open
Source products & services targeted at one sector such as the
banking industry or insurance companies
-
identify
and use a news wire for the distribution of common press releases in
Europe or in selected European countries
-
adapt
key data & information about Open Source for the European
Market: - Sort out and communicate the results of surveys regarding
the Open Source market with regard to their relevance for Europe and/or
selected European countries
-
communicate
the importance of key events like the annual release train of the
Eclipse Foundation to the press in Europe, pointing out why this is
relevant for the European market
5 - Other
initiatives
Next call:
Jan 27th, 16:00
Dial-in
info:
Ottawa
and
International: +1 613 287 8000
Toll-free:
NOTE: the Toll Free numbers may not work from a mobile phone.
North America: 866 362 7064
Finland:
990 800 2288 3502
France (excl. Monaco):
00 800 2288 3502
Germany:
00 800 2288 3502
Sweden:
00 800 2288 3502
United Kingdom:
00 800 2288 3502
Participant p/c:
187860#
--
Susan Iwai
Communications Project Manager
EclipseSource
www.eclipsesource.com
Innoopract
www.innoopract.com
