Hi everyone -
The minutes from our call in December didn't reach the archives, so I'm
resending. And, an agenda for tomorrow's call at 16:00 CET follows
shortly -
Regards and Happy new year!
Susan
-------- Original Message --------
European
Marketing Working Group
Minutes, Tuesday, December 9th, 15:00 CET
1 -
News and Updates
Feedback
on ESE 2008 Sponsorship
- what went well, what could be improved, things to note
- Susan
will check with Ralph/Bjorn
Invitiation for Presenters from Marketing
Symposium to post their slides
- posting slides to marketing wiki? - Susan will check with Ian
Instantiations Event: Using
Eclipse as an Application Platform in the Enterprise
28-29 January, Munich
http://www.ars.de/web/news/sonstige/instantiations_de.do
2 - JAX / Eclipse
Forum Europe, 20-24 April, Mainz - Nadja
- overview of the marketing
for EFE
- newsletter information to follow (from Ian) in the next weeks
including information on member-to-member benefits
3 - Joint
press release - Manuela and Susan
- WW, Bredex, Anyware
- EclipseCon - end Feb, early March
- next steps offline
4 -
New Items
Feedback
on demo camps
Karlsruhe,
Esslingen, Toulouse - all positive, technically oriented, format varies
by location
- how to encourage presenters to volunteer? directly inviting seems to
be the most effective - few volunteers
S&S
planning a new English Eclipse magazine
- possibly publishing "best of the demo camps" - more info to follow
from Nadja
EclipseTime
2009, Toulouse
- last week May or early June
- event will be opened to up to 10 sponsors
- 200 people - managers, technical folks
- Jocya will send info
Create a 'slide library'
- propose content - Andrea Mörike, Helge
Brzoska, Joern Weigle
- need space for slides - marketing wiki ? Joern will follow
up with Ian
- do any members in this group have generic marketing materials for
decision makers they could donate?
- what do we have, what is missing, can we produce what is needed?
Next call:
Jan 13th, 16:00
- one hour later
Dial-in
info:
Ottawa
and
International: +1 613 287 8000
Toll-free:
NOTE: the Toll Free numbers may not work from a mobile phone.
North America: 866 362 7064
Finland:
990 800 2288 3502
France (excl. Monaco):
00 800 2288 3502
Germany:
00 800 2288 3502
Sweden:
00 800 2288 3502
United Kingdom:
00 800 2288 3502
Participant p/c:
187860#
5 -
Reminders
Items
for the first call in January (Jan 13)
What
are the business events for eclipse?
- vertical days, Open Source Meets Business
- Linux Tag, IDG conference in Berlin, June 2009 - add to agenda for
next year - question
for Ian
Training
series- feedback
WW - response was increased over last year, Ind TSI, Innoopract - same
Could this become a permanent feature on eclipse.org ? - Yuri/Joern
question for Ian
Insurance
day - next step is a kick off call for organizers
- Joern will send out invite for 19 Dec and a further call in January
with agenda items and things to discuss
Banking
Day New York, December 9th - Ian
- 40 registrations until November 4th, growing 2-3 per day
- hosted at Morgan Stanley
- Details on http://www.eclipse.org/banking
Banking
Day London, Feb 10th or 12th - Ian
- location is fixed now - will be announced by 19 December
- program is in progress
- Sponsorship available: Interested parties please contact Ian Skerrett
Banking
Day Amsterdam - Jörn
- Industrial TSI is interested in organizing a Banking Day in Amsterdam
- WeigleWilczek will support
- Might be held closely before / after EBD London to reduce travel for
speakers
Banking day in Paris - Katherina Streater / Joern have
approached Ian and it will go ahead later in 2009
-
Eclipse Banner is now available for shared use by European members.
- Eclipse Demo Camps - check out the November 2008 Demo Camps -
http://wiki.eclipse.org/Eclipse_DemoCamps_November_2008.
The camps are
publicized on eclipse.org and each camp is supported up to USD 500.00
by the Eclipse Foundation
OOP
2009 - 26-30 January - Joint OOP Eclipse Pavlion
Information and details:
http://dev.eclipse.org/mhonarc/lists/eclipse.org-european-marketing-wg/msg00011.html
Eclipse Brochures are available on
http://wiki.eclipse.org/Marketing_Resources#Brochures
5 - Ideas for fututre initiatives
- Theme days - eg. Banking Day, future Insurance Day is being planned
- Stammtisch - organizing and promoting
- Software and Support Verlag has announced the last ones in Bonn
and Frankfurt on their web properties
- Image Advertising - deferred to the group to bring this forward it if
seems feasible as an initiative for the WG
- Country-specific programs
- Information about Eclipse outreach in various European regions
and countries
Marketing
Symposium, ESE 2008
1
- Business 'portal'
2
- Create a 'slide library' - propose content - Andrea Mörike, Helge
Brzoska, Joern Weigle
3
- Eclipse Day for business people - getting started with Eclipse
4
- Communications initiatives
-
Changing the sell to be
suitable for runtimes - Eclipse communications has been geared towards
selling tools
-
New customers need to be
educated in the eclipse approach to issues such as liability, IP
protection
-
Overall: A business
communications strategy should complement the technical communications
strategy and activities
-
generate
common press releases, mentioning several companies that offer Open
Source products & services targeted at one sector such as the
banking industry or insurance companies
-
identify
and use a news wire for the distribution of common press releases in
Europe or in selected European countries
-
adapt
key data & information about Open Source for the European
Market: - Sort out and communicate the results of surveys regarding
the Open Source market with regard to their relevance for Europe and/or
selected European countries
-
communicate
the importance of key events like the annual release train of the
Eclipse Foundation to the press in Europe, pointing out why this is
relevant for the European market
5 - Other
initiatives
--
Susan Iwai
Communications Project Manager
EclipseSource
www.eclipsesource.com
Innoopract
www.innoopract.com
