| [eclipse.org-european-marketing-wg] Minutes: Eclipse Island at CeBIT |
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Hi
everyone, Here are the minutes from last week's call. Next call is Monday Nov 22nd - Regards, Susan Eclipse European Marketing Working Group Call Minutes on Eclipse Booth at CeBIT November 8th, 4:00 pm CET Next Call: Monday, November 22nd, 16:00 CET Confirmed companies: Actuate Bredex EclipseSource SOPERA - 1 SOPERA - 2 Instinctools TBD: SIGS Datacom, Suzanne Herl Inspire, Michael Otte TaskTop, Neelan Choksi Todos: - contact Linux New Media regarding Eclipse series in the Forum (Pluspol has contact) - Ralph has approached the organizers, Snezana is following up - pricing for Eclipse flags for better branding on the booth - Susan - confirm hotel block at Valk by 6 December Robbie robot at CeBIT - Snezana - there will be additional costs / charge for using the robot outside of our booth (promotion with Robbie Robot at the booth is free of charge) - promotion near the entrance is between 4000 and 8000 Euro (depending on which entrance it is). - if we want the robot to walk through the hall/corridor they have to proof if it is allowed (risk of injury). - if it is allowed, the charge is similar to the promotion near the entry area. Open Source Park home page - http://www.open-source-park.com/564506.0.html - 80 guest passes / exhibitor /4 sq. metres - Fr. Koch will resend us the floorplan from the open source park - lower right side of OS park - currently located on bottom right of open source park - we have two open sides- http://www.open-source-park.com/564505.0.html - would the same location as 2010 be possible - center aisle, across from the Linux New Media theater - once we have the plan for the open source park, we can discuss by email - specs for a flag similar to OpenOffice (showing in picture) and how it can be mounted on the stand - larger and more signage along top rail of the exhibit - demo area is already planned into the new Island - beamer and screen - need to be rented or we can bring our own - will send stand description (including furniture) - open booth design - open all sides, hanging banners, etc - will send contact info for lodging in private homes - end of November we'll receive the service documents and guidelines in German (guidelines in English as well) Timeline: November 2010 - confirm participating companies - details of exhibitor benefits (eg. same as last year?) - on a call that includes Mr. Frank, Pluspol - exhibit design - demo area, signage, banners, space for roll ups, AV arrangements (need better ways to highlight the company names on the stands as well as the Eclipse Foundation in general) - submissions for talks ( Linux New Media demoCamp ) - optimize hotel block - joint giveaways December 2010 - production - banners, signs, standblende January 2011 - joint promotion - PR, blogs, newsletters, etc - release unbooked hotel rooms (6 weeks prior) February 2011 - demo schedule Notes: - extended deadline to end of October - Pluspol however, has been flexible in terms of new participants Registration fee - last year, Pluspol paid the fees to Deutsche Messe on our behalf because they needed to fill the space - instead of reducing fees, we should negotiate for more space - EF will not have its own ped; a listing would also be EUR 300 - SIGS Datacom - EUR 300, plus 1,000 CeBIT 2010 results Qualified leads per company - 40-60 Postcard mailings - 3000 - demonstrates lots of traffic, but lead gen from the prize drawings was not very successful - high volume, no quality Open Source Park - had good traffic, located across from mini-theater from Linux mag Ideas: - Demo area or meeting area in the booth - Reception for guests by invitation - would need separate area - Pluspol did open source party last year - Participate more in press events and have a joint press release - Poster - TBD - SIGS datacom - insert about the Eclipse Island - organize discount for Hotel in Hildesheim - facebook/twitter posts - organized so that all companies on the booth prepare 1 post per day and publish under the eclipse logo Robbie Roboter - EUR 300 / day The Link for advertising with Robbie Roberter at the cebit booth. http://www.robbie-werbung.de/ . There are 4 sides for advertising, there is a display for slides or product demos, and items (Flyer etc.) can be carried in the basket in his hands. A real person is handling the robot onsite. (the robot handlers will charge travel expenses). The Robot is lifesized, can roam the halls and make audio announcments Next Call: Monday, November 22nd, 16:00 CET We will use GoToMeeting againfor the next call. The meeting/webinar ID is 869-980-403. Before the call, go to https://www2.gotomeeting.com/join/869980403 to register and you will be given a URL. You can connect by VoIP or by phone. If you connect by phone, note that you will still need to login online for the call to get an audio PIN. |