[eclipse.org-european-marketing-wg] Agenda European Marketing WG Tues Ma

[Susan Iwai <siwai@xxxxxxxxxxxxxxxxx>]

Here is the agenda for today -

Regards,
Susan


European Marketing Working Group
Agenda, Tuesday, March 10th, 16:00 CET 

Dial-in info:
Ottawa and International:  +1 613 287 8000 

Toll-free:
NOTE:  the Toll Free numbers may not work from a mobile phone.

 North America:   866 362 7064
 Finland:  990 800 2288 3502
 France (excl. Monaco):  00 800 2288 3502
 Germany:  00 800 2288 3502
 Sweden:  00 800 2288 3502
 United Kingdom:  00 800 2288 3502

Participant p/c:  187860#

1 - News and Updates

EclipseStammtisch
Stuttgart - WeigleWilczek and Instinctools

2 - EclipseCon 2009
- European Marketing WG BoF
- propose we have a live meeting  Tues. March 24th 20:30 in the Hyatt bar

Next call - Tuesday April 14th or 21st
- after eclipseCon recovery

3- Test conferences jointly 
Plan is to have a joint exhibit as we did at JavaPolis at 3 conferences for 2009 
- focus on European conferences 
- look at Linux Tage, bring forward suggestions as we receive the notifications

2009
Linux Tage, Berlin 24-27 June, IDG conference, 12,000 attendees 

- interesting options are a partnership (approx. € 6.000) or a normal booth (approx. € 2.000)

- participating companies will share cost

JavOXX, December - seems worthwhile for lead generation and meeting students

- decision about joint test deferred

2010
- Solution Linux, Paris, end of March - large event, but so far little eclipse content there, SOPERA
- Cebit - Linux New Media exhibit - not a walkin conference - a meeting conference
- Java Forum Stuttgart, July 2010 - EUR 3000 for med. sponsorship 


4- Developing content to market eclipse to executives 

Create a 'slide library' - propose content - Andrea Mörike, Helge Brzoska, Joern Weigle
- http://wiki.eclipse.org/Marketing_Resources
- currently the EclipseWiki accepts PDF
- Ian will check if other formats can be stored on the Wiki

- do any members in this group have generic marketing materials for decision makers they could donate?

Marketing plan for 2009
Brainstorming: 
- key messages, key influencers/events/analysts/press
- implementation plan

5  - Reminders

Eclipse Community Awards 
Finalists are posted.

Training series 
8 weeks April 6 - May 29th - announced, in newsletter from Industrial TSI

Eclipse members training calendar 
- will be introduced on the wiki for all member training courses

 JAX / Eclipse Forum Europe, 20-24 April, Mainz - Nadja 
-  overview of the marketing for EFE
- Nadja has sent information on member-to-member benefits 

EclipsIST 2009,  April 28-29, Istanbul - Karen Dai
http://www.eclipsist.org/
See posting to this list from Karen.
Eventbrite registration system - free for free conferences 

Insurance days 
Cologne May 5th
 - agenda is almost complete
Amsterdam May 6th 
- still doing background research for success stories and sponsors

Eclipse Embedded Day - June 25th, Stuttgart
- focusing on embedded, telematics - call for papers closes April 10th
- contact Christine Mitterbauer, MicroDoc 
- http://wiki.eclipse.org/EclipseEmbeddedDayStgt


EclipseTime 2009, 23-24 June, Toulouse
- sponsors will have booth, 40 min talk and on website and materials, EUR 1500 
- 150 people - managers, technical ; downtown Toulouse venue
- first day will be talks, 2nd day workshops, possibly evening demoCamp
- see info on this list


Eclipse Day Karlsruhe -  July or Sept 


- Banking day in Paris -  late 2009?

- Eclipse Banner is now available for shared use by European members. 

- Eclipse Brochures are available on http://wiki.eclipse.org/Marketing_Resources#Brochures

  Appendix I- Ideas for future initiatives

- Theme days - eg. Banking Day, future Insurance Day is being planned
- Stammtisch - organizing and promoting
    - Software and Support Verlag has announced the last ones in Bonn and Frankfurt on their web properties
- Image Advertising - deferred to the group to bring this forward it if seems feasible as an initiative for the WG
- Country-specific programs 
    - Information about Eclipse outreach in various European regions and countries

Marketing Symposium, ESE 2008

1 - Business 'portal' 

2 - Create a 'slide library' - propose content - Andrea Mörike, Helge Brzoska, Joern Weigle

3 - Eclipse Day for business people - getting started with Eclipse

4 - Communications initiatives

• Changing the sell to be suitable for runtimes - Eclipse communications has been geared towards selling tools

• New customers need to be educated in the eclipse approach to issues such as liability, IP protection

• Overall: A business communications strategy should complement the technical communications strategy and activities

• generate common press releases, mentioning several companies that offer Open Source products & services targeted at one sector such as the banking industry or insurance companies

• identify and use a news wire for the distribution of common press releases in Europe or in selected European countries

• adapt key data & information about Open Source for the European Market: - Sort out and communicate the results of surveys regarding the Open Source market with regard to their relevance for Europe and/or selected European countries

• communicate the importance of key events like the annual release train of the Eclipse Foundation to the press in Europe, pointing out why this is relevant for the European market

  5- Other initiatives

• Creating bundles for verticals might ease the adoption - the banking stack

• (Member) Success stories

  • Background information on vertical industries – e.g. RCP use cases

  • Mission critical eclipse based projects

  • success statistics – e.g. eclipse is used in 90% of banks in xx

• eclipse.org/sales package: provide more information which supports sales

--
Susan Iwai
Communications Project Manager

EclipseSource
www.eclipsesource.com