Hi Everyone - here are
the minutes from the last call. Thank you, Joern -
Regards,
Susan
European
Marketing Working Group
Minutes, Tuesday,
February
24th, 16:00 CET
1
- News and
Updates
Eclipse Community Awards (Lynn)
Commercial awards are
in the judging
stage, voting on the individual awards is open until Feb. 27 http://www.eclipse.org/org/press-release/20090202_awards.php.
We will post a list of finalists for both groups by the 2nd week
of March.
Training series
8 weeks:
April 6 - May 29th
Agreement has been sent out, with a list of the required info. All
information
should be sent to Lynn by
February 27 to participate. The training series will be
announced to the public on March 2.
Eclipse members training calendar
A wiki is set up
for
all member training courses.
Members can update their listings at
http://wiki.eclipse.org/Training_Schedule.
EclipseStammtisch
Munich
- 4 March - Christine has sent info
Braunschweig - 26 February - Alexandra has sent info
Stuttgart
- tbd
2 - EclipseCon 2009 - Donald
- Donald has sent slides
3- Test conferences jointly
Plan is to have a joint exhibit as we did at JavaPolis at 3 conferences
for
2009
- focus on European conferences
- look at Linux Tage, bring forward suggestions as we receive the
notifications
2009
Linux
Tage, Berlin 24-27
June, IDG conference, 12,000 attendees
- interesting
options are a partnership (approx. € 6.000) or a normal booth (approx.
€
2.000)
-
participating companies will share cost
-
seems worthwhile for lead generation and meeting students
-
decision about joint test deferred
2010
-
Solution Linux, Paris, end of March - large event, but so far little
eclipse
content there, SOPERA
-
Cebit - Linux New Media exhibit - not a walkin conference - a meeting
conference
- Java Forum Stuttgart, July 2010 - EUR 3000 for med. sponsorship
4- Developing content to market eclipse to executives
Create a 'slide library' - propose content - Andrea
Mörike, Helge
Brzoska, Joern Weigle
- http://wiki.eclipse.org/Marketing_Resources
- currently the Eclipse Wiki accepts PDF
-
Ian will check if other formats can be stored in the Wiki
- do any members in this group have generic marketing materials for
decision
makers they could donate?
Marketing plan for 2009
Brainstorming:
- key messages, key influencers/events/analysts/press
- implementation plan
5
-
Reminders
Eclipse
magazine - English
- will not be launched at eclipseCon - stay tuned for info from Nadja
JAX
/ Eclipse
Forum Europe, 20-24 April, Mainz - Nadja
- overview of the marketing for EFE
- Nadja has sent information on member-to-member benefits
EclipsIST
2009, April 28-29, Istanbul
- Karen Dai
http://www.eclipsist.org/
See posting to this list from Karen.
Registration opened yesterday - 50 registrations so far
Eventbrite registration system - free for free conferences
Insurance days
Munich / Cologne
May 5th
- agenda is almost complete
- location is being reconsidered
Amsterdam
May
6th
- still doing background research for success stories and sponsors
Finances
- banking day organizers simply shared expenses, capped at EUR 3000
- Embedded day is EUR 1000 sponsorship towards marketing and catering
Eclipse Embedded Day -
June
25th, Stuttgart
- focusing on embedded, telematics - call for papers closes April 10th
- contact Christine Mitterbauer, MicroDoc
- http://wiki.eclipse.org/EclipseEmbeddedDayStgt
EclipseTime 2009, 23-24 June,
Toulouse
- sponsors will have booth, 40 min talk and on website and materials,
EUR
1500
- 150 people - managers, technical ; downtown Toulouse venue
- first day will be talks, 2nd day workshops, possibly evening demoCamp
- Jocya has sent info
Eclipse Day Karlsruhe - July or Sept
- Banking day in Paris
- late 2009?
- Eclipse Banner is
now
available for shared use by European members.
- Eclipse Brochures
are
available on http://wiki.eclipse.org/Marketing_Resources#Brochures
Appendix
I- Ideas for future initiatives
- Theme days - eg. Banking Day, future Insurance Day is being planned
- Stammtisch - organizing and promoting
- Software and Support Verlag has announced the last ones in Bonn
and Frankfurt
on their web properties
- Image Advertising - deferred to the group to bring this forward it if
seems
feasible as an initiative for the WG
- Country-specific programs
- Information about Eclipse outreach in various European
regions and countries
Marketing
Symposium,
ESE 2008
1
- Business 'portal'
2 - Create a 'slide library' - propose content - Andrea Mörike, Helge
Brzoska,
Joern Weigle
3 -
Eclipse Day for business people - getting started with Eclipse
4 - Communications initiatives
·
Changing
the sell to be suitable for runtimes - Eclipse communications has been
geared
towards selling tools
·
New
customers need to be educated in the eclipse approach to issues such as
liability, IP protection
·
Overall: A business
communications strategy should complement the technical communications
strategy
and activities
·
generate
common press releases, mentioning several companies that offer Open
Source
products & services targeted at one sector such as the banking
industry or
insurance companies
·
identify
and use a news wire for the distribution of common press releases in
Europe or in selected European countries
·
adapt
key data & information about Open Source for the European Market: -
Sort
out and communicate the results of surveys regarding the Open Source
market
with regard to their relevance for Europe and/or selected European
countries
·
communicate
the importance of key events like the annual release train of the
Eclipse
Foundation to the press in Europe,
pointing
out why this is relevant for the European market
5-
Other initiatives
·
Creating bundles for
verticals
might ease the adoption - the banking stack
·
(Member) Success
stories
o
Background
information on
vertical industries – e.g. RCP use cases
o
Mission
critical eclipse based projects
o
success statistics –
e.g.
eclipse is used in 90% of banks in xx
·
eclipse.org/sales package:
provide
more information which supports sales
--
With kind regards
Dr. Jörn Weigle
--
Susan Iwai
Communications Project Manager
EclipseSource
www.eclipsesource.com
Tel: +49 721 664 7330
Fax: +49 721 664 73329
Mobile: +49 170 811 3791
Innoopract Information Systems GmbH
Stephanienstrasse 20, 76133 Karlsruhe, Germany
General Manager: Jochen Krause
Registered Office: Karlsruhe, Commercial Register Mannheim HRB 107883
www.innoopract.com
