| [eclipse.org-european-marketing-wg] Minutes European Marketing WG Tues Feb 10th |
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Hi everyone - here are the minutes from last week's call. Regards, Susan --------------------------- European Marketing Working Group Minutes, Tuesday Feb 10th Next call: Tuesday, February
24th, 16:00 CET Dial-in
info: Toll-free: 1 - News and Updates Eclipse Community Awards - voting is open Training series 8 weeks April 6 - May 29th Eclipse members training calendar - will be introduced on the wiki for all member training courses Insurance days Munich May 5th - agenda is being roughed in - one additional customer slot available for morning - technical and business track slots open in afternoon - 3 locations are shortlisted Amsterdam May 6th - still doing background research for success stories and sponsors Finances - banking day organizers simply shared expenses, capped at EUR 3000 - Embedded day is EUR 1000 sponsorship towards marketing and catering Eclipse Embedded Day - June 25th, Stuttgart - focusing on embedded, telematics - call for papers closes April 10th - contact Christine Mitterbauer, MicroDoc - http://wiki.eclipse.org/EclipseEmbeddedDayStgt EclipseStammtisch Munich - 4 March - Christine will send info Braunschweig - 26 February Eclipse Day Karlsruhe - July or Sept Eclipse magazine - English - will not be launched at eclipseCon - stay tuned for info from Nadja EclipseTime 2009, 23-24 June, Toulouse - sponsors will have booth, 40 min talk and on website and materials, EUR 1500 - 150 people - managers, technical ; downtown Toulouse venue - first day will be talks, 2nd day workshops, possibly evening demoCamp - Jocya will send info EclipsIST 2009, April 28-29, Istanbul - Karen Dai http://www.eclipsist.org/ See posting to this list from Karen. Registration opened yesterday - 50 registrations so far Eventbrite registration system - free for free conferences 2- Test conferences jointly Plan is to have a joint exhibit as we did at JavaPolis at 3 conferences for 2009 - focus on European conferences - look at Linus Tage, bring forward suggestions as we receive the notifications 2009 - Linux Tage, Berlin 24-27 June, IDG conference, 12,000 attendees - Yuri will forward offer - JavOXX, December - a lot of students ... 2010 - Solution Linux, Paris, end of March - large event, but so far little eclipse content there, SOPERA - Cebit - Linux New Media exhibit - not a walkin conference - a meeting conference - Java Forum Stuttgart, July 2010 - EUR 3000 for med. sponsorship 3. Webinars - Stephanie Pietzker - defer for future call. - co-marketing webinars for Europe or US market - using media company such as BZ media to facilitate 4- Developing content to market eclipse to executives Create a 'slide library' - propose content - Andrea Mörike, Helge Brzoska, Joern Weigle - http://wiki.eclipse.org/Marketing_Resources - do any members in this group have generic marketing materials for decision makers they could donate? - what do we have, what is missing, can we produce what is needed? Marketing plan for 2009 - Ian - defer to Feb 24th Brainstorming: - key messages, key influencers/events/analysts/press - implementation plan 5
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Reminders Banking
Day London, Feb 10th or 12th JAX
/ Eclipse
Forum Europe, 20-24 April, Mainz - Nadja - Banking day in Paris - late 2009? -
Eclipse Banner is now available for shared use by European members. - Eclipse
Brochures are available on
http://wiki.eclipse.org/Marketing_Resources#Brochures
Appendix I- Ideas for future initiatives Marketing
Symposium, ESE 2008 2 - Create a 'slide library' - propose content - Andrea Mörike, Helge Brzoska, Joern Weigle 3 - Eclipse Day for business people - getting started with Eclipse 4 - Communications initiatives
Susan Iwai Communications Project Manager EclipseSource www.eclipsesource.com Innoopract www.innoopract.com -
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Susan Iwai Communications Project Manager EclipseSource www.eclipsesource.com Tel: +49 721 664 7330 Fax: +49 721 664 73329 Mobile: +49 170 811 3791 Innoopract Informationssysteme GmbH Stephanienstrasse 20, 76133 Karlsruhe Germany General Manager: Jochen Krause Registered Office: Karlsruhe, Commercial Register Mannheim HRB 107883 www.innoopract.com --
Communications Project Manager EclipseSource www.eclipsesource.com Tel: +49 721 664 7330 Fax: +49 721 664 73329 Mobile: +49 170 811 3791 Innoopract Informationssysteme GmbH Stephanienstrasse 20, 76133 Karlsruhe Germany General Manager: Jochen Krause Registered Office: Karlsruhe, Commercial Register Mannheim HRB 107883 www.innoopract.com |