[eclipse.org-european-marketing-wg] Agenda European Marketing WG Tues Fe

[Susan Iwai <siwai@xxxxxxxxxxxxxxxxx>]

Hi everyone - here are the agenda for today's call
Regards,
Susan

---------------------------
European Marketing Working Group
Agenda, Tuesday Feb 10th, 16:00 CET

Dial-in info:
Ottawa and International:  +1 613 287 8000

Toll-free:
NOTE:  the Toll Free numbers may not work from a mobile phone.

 North America:   866 362 7064
 Finland:  990 800 2288 3502
 France (excl. Monaco):  00 800 2288 3502
 Germany:  00 800 2288 3502
 Sweden:  00 800 2288 3502
 United Kingdom:  00 800 2288 3502

Participant p/c:  187860#

1 - News and Updates

Eclipse Community Awards 
- voting is open

Training series
8 weeks April 6 - May 29th

Eclipse members training calendar
- will be introduced on the wiki for all member training courses

Insurance day
- Munich and Amsterdam?
- targetting May 5/6

Eclipse Embedded Day - June 25th, Stuttgart
- focusing on embedded, telematics
- intiating company is MicroDoc  - contact Christine Mitterbauer, MicroDoc
- http://wiki.eclipse.org/EclipseEmbeddedDayStgt

Eclipse Day Karlsruhe -  July or Sept

Eclipse magazine - English
- will not be launched at eclipseCon

2- Test conferences jointly
Plan is to have a joint exhibit as we did at JavaPolis at 3 conferences for 2009

- Solution Linux, Paris, end of March - large event, but so far little eclipse content there
- Linux Tage, Berlin 24-27 June, IDG conference
- Cebit - Linux New Media exhibit
- JavaOne - Eclipse foundation booth + co-marketing

2009
Open Source World, August
SD Best Practices, September
QCon, Sept US?
JAOO, October
Ontario Linux Fest
JavOXX, December

2010
ICSE, May 2010
Java Forum Stuttgart, July 2010


3. Webinars - Stephanie Pietzker - defer for future call.
- co-marketing webinars for Europe or US market
- using media company such as BZ media to facilitate

4- Developing content to market eclipse to executives

Create a 'slide library' - propose content - Andrea Mörike, Helge Brzoska, Joern Weigle
- http://wiki.eclipse.org/Marketing_Resources

- do any members in this group have generic marketing materials for decision makers they could donate?
- what do we have, what is missing, can we produce what is needed?

Marketing plan for 2009 - Ian - defer to Feb 24th
Brainstorming:
- key messages, key influencers/events/analysts/press
- implementation plan

5  - Reminders

Banking Day London, Feb 10th or 12th  
- http://wiki.eclipse.org/EclipseBankingDayLondon
- registrations excellent - 80/80 slots registered - 35 on waiting list

 JAX / Eclipse Forum Europe, 20-24 April, Mainz - Nadja
-  overview of the marketing for EFE
- Nadja has sent information on member-to-member benefits

EclipsIST 2009,  April 28-29, Istanbul - Karen Dai
http://www.eclipsist.org/
Also see posting to this list from Karen.

EclipseTime 2009, Toulouse
- end June
- event will be opened to up to 10 sponsors
- 200 people - managers, technical folks
- Jocya will send info

- Banking day in Paris -  late 2009?

- Eclipse Banner is now available for shared use by European members.

- Eclipse Brochures are available on http://wiki.eclipse.org/Marketing_Resources#Brochures

  Appendix I- Ideas for future initiatives

- Theme days - eg. Banking Day, future Insurance Day is being planned
- Stammtisch - organizing and promoting
    - Software and Support Verlag has announced the last ones in Bonn and Frankfurt on their web properties
- Image Advertising - deferred to the group to bring this forward it if seems feasible as an initiative for the WG
- Country-specific programs
    - Information about Eclipse outreach in various European regions and countries

Marketing Symposium, ESE 2008

1 - Business 'portal'

2 - Create a 'slide library' - propose content - Andrea Mörike, Helge Brzoska, Joern Weigle

3 - Eclipse Day for business people - getting started with Eclipse

4 - Communications initiatives

• Changing the sell to be suitable for runtimes - Eclipse communications has been geared towards selling tools

• New customers need to be educated in the eclipse approach to issues such as liability, IP protection

• Overall: A business communications strategy should complement the technical communications strategy and activities

• generate common press releases, mentioning several companies that offer Open Source products & services targeted at one sector such as the banking industry or insurance companies

• identify and use a news wire for the distribution of common press releases in Europe or in selected European countries

• adapt key data & information about Open Source for the European Market: - Sort out and communicate the results of surveys regarding the Open Source market with regard to their relevance for Europe and/or selected European countries

• communicate the importance of key events like the annual release train of the Eclipse Foundation to the press in Europe, pointing out why this is relevant for the European market

  5- Other initiatives

• Creating bundles for verticals might ease the adoption - the banking stack

• (Member) Success stories

  • Background information on vertical industries – e.g. RCP use cases

  • Mission critical eclipse based projects

  • success statistics – e.g. eclipse is used in 90% of banks in xx

• eclipse.org/sales package: provide more information which supports sales

--
Susan Iwai
Communications Project Manager

EclipseSource 
www.eclipsesource.com
Innoopract 
www.innoopract.com

-