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Re: [eclipse.org-eclipsecon-program-committee] Potential Business Track Topics

Hi Ian,
Great list! A while ago I approached Shane Pearson (VP at BEA) about talking about how a company goes about making the strategic business decision to adopt eclipse. I could rekindle that conversation if you think it would be interesting and I'd be happy to help recruit other speakers.
MikeT

At the last EclipseCon Program Committee, I volunteered to send out a list
of potential business track sessions and then follow-up with recruiting the
speakers for these sessions.   Below is a first draft of the list.   I’d
appreciate everyone’s comments and feedback.   Based on the feedback, I will
start recruiting the speakers later this week.

Thanks
Ian


- Carl Zetie from Forrester research on Eclipse and the Long Tail

Carl has done extensive research on how Eclipse is being adopted in the
enterprise.  He is also looking at the concept that Eclipse enables
small/niche oriented ISVs to develop specialize products, hence the Long
Tail.

- Stephen O’Grady on Conversation Marketing  (similar to what he did in
Chicago)

Stephen did a very successful presentation at the recent Eclipse members
meeting on marketing to developers.   I think it would be worthwhile
repeating at EclipseCon.

- Kathy Sierra on Creating Passionate Users   ( a popular blog)

This lady has a popular blog titled ‘Creating Passionate Users’.  I think it
would be applicable for project leaders and ISVs looking to develop their
own user community.

- Evans Data to present on some recent market research studies

Evans Data does a lot of market research of the developer community.  It
would be interesting for them to come and talk about the trends they are
seeing.

- Cliff Schmidt to discuss the pros and cons of different open source
licenses

Cliff is the VP of legal affairs at Apache Software Foundation and an
Eclipse Technology PMC member.

- I was thinking of doing a session on marketing open source projects

I'd be happy to do a session on my experiences of marketing in the Eclipse
community.

- Panel discussion on RIA and RCP applications   (probably also a user track
session)

I think it would be interesting to have a panel discussion that explores the
different models of building RIA and/or RCP applications.

- Panel discussion deploying Eclipse in the enterprise

Attemept to have a number of people with experience deploying Eclipse within
an enterprise.

- Panel discussion of Strategic members on there experiences of joining the
Eclipse community

Invite representatives from the companies that joined as Strategic Members
during last years EclipseCon (BEA, Borland, Sybase, CA and Scapa) to discuss
their experiences over the pass year.



Ian Skerrett
Director of Marketing
Eclipse Foundation, Inc.
Tel: 613-224-9461  ext. 227
Fax: 613-224-5172
ian.skerrett@xxxxxxxxxxx
http://www.eclipse.org
Blog: http://ianskerrett.blogspot.com/




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Mike Taylor
President and CEO
Instantiations, Inc.
Power Tools for Professional Software Developers

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