Reza,
A committed community that evangelizes is the best type of
marketing there is. Thank you for your continued support and
dedication.
On 2018-01-17 9:44 AM, reza_rahman wrote:
While I doubt the community would ever be interested in
"marketing", we are and will continue to evangelize Java EE and
EE4J in the Java EE Guardians. As implied in the open letter, no
doubt rebranding will make these efforts harder, but ultimately
we always did agree we are committed regardless.
Sent via the
Samsung Galaxy S7, an AT&T 4G LTE smartphone
-------- Original message --------
Date: 1/17/18 8:34 AM (GMT-05:00)
Subject: Re: [ee4j-community] Feedback to Joint Community
Open Letter on Java EE Naming and Packaging
Thanks Mark, your
views here have been very helpful. Werner's point about the
transition from JBoss -> WildFly for the open source
project is also very relevant and speaks to the importance
of the new brand and how it is marketed.
My personal view is
that the success or otherwise of the new brand relies very
heavily on what the brand is and how it is marketed.
In Will's original
note, he said:
Oracle has previously communicated that it intends to
work with the EE4J community to:
1) Define a branding strategy for the platform,
including a new name for Java EE to be determined.
We will work with the EE4J community to promote the new
brand.
I would be interested
to know more about the intentions of Oracle and others on
the PMC to contribute *marketing* effort to EE4J. Have there
been any discussions around this?
The MicroProfile
recently went through a minor rebranding which involved the
collaboration of a few vendors and then an open vote. It was led very ably by Cesar,
though other vendors contributed.
My question is - who
is planning to spearhead the marketing effort for the new
EE4J brand, and is there a commitment from all PMC members
to contribute time to marketing?
I don't think a
rebranding will necessarily hurt Java EE, but a poor effort
may. The engineering effort will likely be stalled for many
projects while legals are sorted, but the marketing effort
is, in my opinion, even more important at this stage and
should be given equal emphasis.
[again, all the
above are my personal views ;-) ]
Thanks,
Mike Croft
Java
Middleware Consultant
Payara Services Limited
Payara
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That is correct. And
I will admit we had a lot of apprehension when we decided to
rename JBossAS to something else and again when we decided to
go with WildFly. However, it all worked out well for us. I
will state that it wasn’t easy and it took trust and
engagement on both sides (Red Hat and the community). I know
at the time that some people in Red Hat and in community were
against the rename to WildFly and maybe still are to a degree,
but everyone was able to put that behind them and move on
collaboratively. That’s what I’m hoping we can do here: yes,
some people/groups don’t like what they’ve heard from Oracle
but I truly believe it’s something we address by accepting it
and moving on positively rather than focussing on the negative
aspects.
Mark.
Mark,
Representing a company that has a long
history of changing brand and project names,
correct me if I'm wrong, but neither calling
EJBoss JBoss in the beginning nor other changes
like abandoning the Seam project strain or the
more recent introduction of Wildfly caused the
community to desert Red Hat and its open source
efforts?;-)
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