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Re: [virgo-dev] Virgo release branding

Kudos to Steve Powell for coming up with the idea. He also suggests not being too "grand" near the start.

e.g. Birds: Argus, Bantam, Canary, ...

Some more ideas if needed...

Elements: Antimony, Beryllium, Carbon, ...
Cars: Avant, Boxter, Carrera,  ...
Trees: Alder, Birch, Cedar, ...
Mountains: Altai, Balkan, Cascade, ...
Colours: Azure, Bisque, Cerise, ...
Grapes: Aramon, Bovale, Centurian, ...
Islands: Aero, Batan, Capri, ...
Stars: Algol, Betelgeuse, Cygnus, ...

Any more ideas or preferences?

Regards,
Glyn

On 15 Jun 2011, at 11:22, Kapukaranov, Borislav wrote:

What a great idea!
Release branding will certainly add a nice touch to the personality and popularity of a release.
 
We’ll have to find an area that has good variety of names and won’t clash with Eclipse’s branding.
Animals are obviously good because of the great variety – we can take birds for example, obviously cats are already taken J
A bird with ‘A’ is the Great Argus, which is also known as Phoenix in some Asian areas, which is kind of symbolic considering the dm server and Virgo relation. J
 
Anyway there surely are many more options and it would be interesting to see other suggestions.
 
Best Regards
Bobby
 
From: virgo-dev-bounces@xxxxxxxxxxx [mailto:virgo-dev-bounces@xxxxxxxxxxx] On Behalf Of Glyn Normington
Sent: Wednesday, June 15, 2011 12:38 PM
To: Virgo Project
Subject: [virgo-dev] Virgo release branding
 
Past releases of Virgo have consisted of two or three deliverables all at the same version number. This is likely to be true for the next release.
 
However, in the future, we anticipate releasing runtime and tooling together, a bit like a mini release train. At that point, not all the deliverables will have the same version number. In fact, we want the freedom to be able to rev the runtime and tooling independently of each other. So in the future, release branding may become important.
 
Release branding is also a useful marketing device. If we chose the right release brands, they could create some "buzz" in the community. It is also handy for future releases so we can refer to them before we've settled on the version numbers.
 
Would it therefore make sense to adopt branding for the 3.0 release so that the community gets used to a release brand?
 
Examples of release branding are Eclipse and Ubuntu with its alphabetically sequenced release brands (based on animals in the case of Ubuntu), Mac OS (more animals).
 
Counter-examples are Java (unless "Java 6" is counted as a release brand for 1.6) and Tomcat.
 
I guess a Virgo release brand would get a little messy if and when Virgo joins the Eclipse release train as both brands would then apply to the release. But we would expect also to release independently of the release train, so there would be quite a confusing sequence.
 
An alternative to release branding is just to stick with the kernel version number as the "headline" version for a release with other components such as tooling free to have a different version number.
 
What do you think? If you favour release branding, do you have suggestions for the actual brands?
 
Regards,
Glyn
 
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