----- Original Message -----
Sent: Tuesday, August
14, 2007 5:57 PM
Subject: [phoenix-epic-dev]
Need to consider Google Adds on more EPIC Pages
EPIC
Council,
I’m
a bit surprised to report that even though we moved the google ads on
eclipseplugincentral.com from the top banner down to the bottom, our CTR has
actually gone up from 0.20% to 0.22%.
The
bad news though is that we’re only serving up about 10% of the
impressions we did before the new pages were launched because we only show
Google Ads on the home page.
This
revenue has become a very interesting stream for us (expecting to be about
$4500 this year) not only because of the analytic data, but because it is a
possible larger revenue stream on other eclipse.org web properties at some
point. Therefore, it is important that we figure out how to put the
Google Ads back throughout the site.
I
recall the council had two concerns when we initially researched putting Google
Ads on plugin pages:
1 –
A plugin page with google ads might end up showing ads from that organization –
and visitors might be enticed to click on the ad rather than the “free”
click through. I.e., it might lead to redundant spending. For
example, if I click on the Tikal Eclipse plugin, there might be an add from Tikal on the page.
2 –
Competitors might jump on an organizations plugin page and divert traffic away.
Here
are my thoughts:
-
Until the redesign we had google ads in the banners of the
product pages and I don’t recall any complaints arising – would it
be that much more harmful if the ads were put back more inline (since there isn’t
room in the banner)?
-
Google is pretty smart at figuring out what ads to put somewhere –
if people aren’t clicking through because there are clearer links in the
plugin listing, they’ll show up less.
-
To get to a plugin page it’s likely someone has already had
to trip over several competitive plugins. Would it really be so harmful
if a competitor paid to get a click through where you’re possibly getting
clicks for free?
Please
advise if I’m over simplifying and I can take a crack at doing some mock
ups.
-
Don
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