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RE: [phoenix-epic-dev] Need to consider Google Adds on more EPIC Pages

> Therefore, I suggest we just add them to the bottom of the page, similar to what we have done with the home page.

 

+1 I think this is the best solution, I don’t see this as being different at all from placing the banner in the header.

 

Nathan Gervais - nathan@xxxxxxxxxxx

Web Developer 

The Eclipse Foundation

 

 


From: phoenix-epic-dev-bounces@xxxxxxxxxxx [mailto:phoenix-epic-dev-bounces@xxxxxxxxxxx] On Behalf Of Ian Skerrett
Sent: Wednesday, August 29, 2007 9:04 AM
To: 'Maher Masri'; 'The EPIC component of Phoenix'; 'Donald Smith'
Subject: RE: [phoenix-epic-dev] Need to consider Google Adds on more EPIC Pages

 

I don’t believe we are worried about the revenue.   The initial intention of placing the Google Ads on EPIC was to allow companies, including member companies, to have advertisements on eclipse.org web sites.   The initial place we decided to start was on EPIC.

 

I think it was an oversight in the new redesign to not have the Google ads on every page.  This is something that Nathan and I just didn’t catch.  I think we all agree putting them back into the banner would be less than idea.  Therefore, I suggest we just add them to the bottom of the page, similar to what we have done with the home page.

 

Ian

 

 


From: phoenix-epic-dev-bounces@xxxxxxxxxxx [mailto:phoenix-epic-dev-bounces@xxxxxxxxxxx] On Behalf Of Maher Masri
Sent: Tuesday, August 28, 2007 9:52 PM
To: Donald Smith; 'The EPIC component of Phoenix'
Subject: Re: [phoenix-epic-dev] Need to consider Google Adds on more EPIC Pages

 

Don;

 

I'm not sure that answers my question though.  Are we really debating the merits of this decision based on expected $375/month in expected revenue.  Please say it is not so.

 

Best Regards
Maher Masri
President, Genuitec LLC
(Telephone) 888-267-4176 x 704
(Direct) 469-293-5747
www.genuitec.com

 

 

----- Original Message -----

From: Donald Smith

Sent: Tuesday, August 28, 2007 9:12 AM

Subject: RE: [phoenix-epic-dev] Need to consider Google Adds on more EPIC Pages

 

I would agree 100% except that we had ads running on every EPIC page for several months and it did not seem to cause and grief that I’m aware of.

 

But since the ads would now be placed more in line to the page, I agree we need to be cautious.

 

Just thinking out loud – what if ads appeared only on non-member plugins?

 

-          Don

 

From: phoenix-epic-dev-bounces@xxxxxxxxxxx [mailto:phoenix-epic-dev-bounces@xxxxxxxxxxx] On Behalf Of Maher Masri
Sent: August 15, 2007 10:31 AM
To: The EPIC component of Phoenix
Subject: Re: [phoenix-epic-dev] Need to consider Google Adds on more EPIC Pages

 

Donald;

 

Can you provide more information about total expected revenue if you put back the Google banners in the plugin details pages.  This information will help us make logical trade-off decisions about risks and rewards.  Based on the information you provided so far, I don't see how we could justify alienating even one member company to make $375 per month. 

 

Best Regards
Maher Masri
President, Genuitec LLC
(Telephone) 888-267-4176 x 704
(Direct) 469-293-5747
www.genuitec.com

 

----- Original Message -----

From: Donald Smith

To: 'EPIC'

Sent: Tuesday, August 14, 2007 5:57 PM

Subject: [phoenix-epic-dev] Need to consider Google Adds on more EPIC Pages

 

EPIC Council,

 

I’m a bit surprised to report that even though we moved the google ads on eclipseplugincentral.com from the top banner down to the bottom, our CTR has actually gone up from 0.20% to 0.22%.

 

The bad news though is that we’re only serving up about 10% of the impressions we did before the new pages were launched because we only show Google Ads on the home page.

 

This revenue has become a very interesting stream for us (expecting to be about $4500 this year) not only because of the analytic data, but because it is a possible larger revenue stream on other eclipse.org web properties at some point.  Therefore, it is important that we figure out how to put the Google Ads back throughout the site.

 

I recall the council had two concerns when we initially researched putting Google Ads on plugin pages:

 

1 – A plugin page with google ads might end up showing ads from that organization – and visitors might be enticed to click on the ad rather than the “free” click through.  I.e., it might lead to redundant spending.  For example, if I click on the Tikal Eclipse plugin, there might be an add from Tikal on the page.

 

2 – Competitors might jump on an organizations plugin page and divert traffic away.

 

Here are my thoughts:

-          Until the redesign we had google ads in the banners of the product pages and I don’t recall any complaints arising – would it be that much more harmful if the ads were put back more inline (since there isn’t room in the banner)?

-          Google is pretty smart at figuring out what ads to put somewhere – if people aren’t clicking through because there are clearer links in the plugin listing, they’ll show up less.

-          To get to a plugin page it’s likely someone has already had to trip over several competitive plugins.  Would it really be so harmful if a competitor paid to get a click through where you’re possibly getting clicks for free?

 

Please advise if I’m over simplifying and I can take a crack at doing some mock ups.

 

-          Don


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