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RE: [phoenix-epic-dev] Need to consider Google Adds on more EPIC Pages
|
I agree. I suggest we place the Google ads at the bottom of every page,
similar to what we are doing with the home page. That way it doesn't get
in the way of the main content but does provide another mechanism for
companies to advertise.
-----Original Message-----
From: phoenix-epic-dev-bounces@xxxxxxxxxxx
[mailto:phoenix-epic-dev-bounces@xxxxxxxxxxx] On Behalf Of
mike_taylor@xxxxxxxxxxxxxxxxxx
Sent: Tuesday, August 28, 2007 6:50 PM
To: The EPIC component of Phoenix
Cc: 'The EPIC component of Phoenix'
Subject: RE: [phoenix-epic-dev] Need to consider Google Adds on more EPIC
Pages
My two cents...
When I do a search or go to a webpage I actually like Google ads if
they're not obnoxiously placed (call me an uber consumer). They often show
me options I wasn't aware of.
So my thought is that we should be careful with placement, but continue
with the ads as in the past.
MikeT
> I would agree 100% except that we had ads running on every EPIC page for
> several months and it did not seem to cause and grief that I'm aware of.
>
>
>
> But since the ads would now be placed more in line to the page, I agree we
> need to be cautious.
>
>
>
> Just thinking out loud - what if ads appeared only on non-member plugins?
>
>
>
> - Don
>
>
>
> From: phoenix-epic-dev-bounces@xxxxxxxxxxx
> [mailto:phoenix-epic-dev-bounces@xxxxxxxxxxx] On Behalf Of Maher Masri
> Sent: August 15, 2007 10:31 AM
> To: The EPIC component of Phoenix
> Subject: Re: [phoenix-epic-dev] Need to consider Google Adds on more EPIC
> Pages
>
>
>
> Donald;
>
>
>
> Can you provide more information about total expected revenue if you put
> back the Google banners in the plugin details pages. This information
> will
> help us make logical trade-off decisions about risks and rewards. Based
> on
> the information you provided so far, I don't see how we could justify
> alienating even one member company to make $375 per month.
>
>
>
> Best Regards
> Maher Masri
> President, Genuitec LLC
> (Telephone) 888-267-4176 x 704
> (Direct) 469-293-5747
> www.genuitec.com
>
>
>
> ----- Original Message -----
>
> From: Donald Smith <mailto:donald.smith@xxxxxxxxxxx>
>
> To: 'EPIC' <mailto:phoenix-epic-dev@xxxxxxxxxxx>
>
> Sent: Tuesday, August 14, 2007 5:57 PM
>
> Subject: [phoenix-epic-dev] Need to consider Google Adds on more EPIC
> Pages
>
>
>
> EPIC Council,
>
>
>
> I'm a bit surprised to report that even though we moved the google ads on
> eclipseplugincentral.com from the top banner down to the bottom, our CTR
> has
> actually gone up from 0.20% to 0.22%.
>
>
>
> The bad news though is that we're only serving up about 10% of the
> impressions we did before the new pages were launched because we only show
> Google Ads on the home page.
>
>
>
> This revenue has become a very interesting stream for us (expecting to be
> about $4500 this year) not only because of the analytic data, but because
> it
> is a possible larger revenue stream on other eclipse.org web properties at
> some point. Therefore, it is important that we figure out how to put the
> Google Ads back throughout the site.
>
>
>
> I recall the council had two concerns when we initially researched putting
> Google Ads on plugin pages:
>
>
>
> 1 - A plugin page with google ads might end up showing ads from that
> organization - and visitors might be enticed to click on the ad rather
> than
> the "free" click through. I.e., it might lead to redundant spending. For
> example, if I click on the Tikal Eclipse plugin, there might be an add
> from
> Tikal on the page.
>
>
>
> 2 - Competitors might jump on an organizations plugin page and divert
> traffic away.
>
>
>
> Here are my thoughts:
>
> - Until the redesign we had google ads in the banners of the
> product pages and I don't recall any complaints arising - would it be that
> much more harmful if the ads were put back more inline (since there isn't
> room in the banner)?
>
> - Google is pretty smart at figuring out what ads to put
> somewhere
> - if people aren't clicking through because there are clearer links in the
> plugin listing, they'll show up less.
>
> - To get to a plugin page it's likely someone has already had to
> trip over several competitive plugins. Would it really be so harmful if a
> competitor paid to get a click through where you're possibly getting
> clicks
> for free?
>
>
>
> Please advise if I'm over simplifying and I can take a crack at doing some
> mock ups.
>
>
>
> - Don
>
>
> _____
>
>
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