----- Original
Message -----
Sent: Tuesday, August
14, 2007 5:57 PM
Subject:
[phoenix-epic-dev] Need to consider Google Adds on more EPIC
Pages
EPIC Council,
Im a bit surprised to report that even though we moved
the google ads on eclipseplugincentral.com from the top banner down to the
bottom, our CTR has actually gone up from 0.20% to 0.22%.
The bad news though is that were only serving up about
10% of the impressions we did before the new pages were launched because we
only show Google Ads on the home page.
This revenue has become a very interesting stream for us
(expecting to be about $4500 this year) not only because of the analytic
data, but because it is a possible larger revenue stream on other
eclipse.org web properties at some point. Therefore, it is important
that we figure out how to put the Google Ads back throughout the
site.
I recall the council had two concerns when we initially
researched putting Google Ads on plugin pages:
1 A plugin page with google ads might end up showing
ads from that organization and visitors might be enticed to click on the
ad rather than the free click through. I.e., it might lead to
redundant spending. For example, if I click on the Tikal Eclipse
plugin, there might be an add from Tikal on the page.
2 Competitors might jump on an organizations plugin
page and divert traffic away.
Here are my thoughts:
-
Until the redesign we had google ads in the banners of the product
pages and I dont recall any complaints arising would it be that much more
harmful if the ads were put back more inline (since there isnt room in the
banner)?
-
Google is pretty smart at figuring out what ads to put somewhere if
people arent clicking through because there are clearer links in the plugin
listing, theyll show up less.
-
To get to a plugin page its likely someone has already had to trip
over several competitive plugins. Would it really be so harmful if a
competitor paid to get a click through where youre possibly getting clicks
for free?
Please advise if Im over simplifying and I can take a
crack at doing some mock ups.
-
Don
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