RE: [phoenix-epic-dev] Need to consider Google Adds on more EPIC Pages

[mike_taylor@xxxxxxxxxxxxxxxxxx]

My two cents...
When I do a search or go to a webpage I actually like Google ads if
they're not obnoxiously placed (call me an uber consumer). They often show
me options I wasn't aware of.

So my thought is that we should be careful with placement, but continue
with the ads as in the past.

MikeT

> I would agree 100% except that we had ads running on every EPIC page for
> several months and it did not seem to cause and grief that I'm aware of.
>
>
>
> But since the ads would now be placed more in line to the page, I agree we
> need to be cautious.
>
>
>
> Just thinking out loud - what if ads appeared only on non-member plugins?
>
>
>
> -          Don
>
>
>
> From: phoenix-epic-dev-bounces@xxxxxxxxxxx
> [mailto:phoenix-epic-dev-bounces@xxxxxxxxxxx] On Behalf Of Maher Masri
> Sent: August 15, 2007 10:31 AM
> To: The EPIC component of Phoenix
> Subject: Re: [phoenix-epic-dev] Need to consider Google Adds on more EPIC
> Pages
>
>
>
> Donald;
>
>
>
> Can you provide more information about total expected revenue if you put
> back the Google banners in the plugin details pages.  This information
> will
> help us make logical trade-off decisions about risks and rewards.  Based
> on
> the information you provided so far, I don't see how we could justify
> alienating even one member company to make $375 per month.
>
>
>
> Best Regards
> Maher Masri
> President, Genuitec LLC
> (Telephone) 888-267-4176 x 704
> (Direct) 469-293-5747
> www.genuitec.com
>
>
>
> ----- Original Message -----
>
> From: Donald Smith <mailto:donald.smith@xxxxxxxxxxx>
>
> To: 'EPIC' <mailto:phoenix-epic-dev@xxxxxxxxxxx>
>
> Sent: Tuesday, August 14, 2007 5:57 PM
>
> Subject: [phoenix-epic-dev] Need to consider Google Adds on more EPIC
> Pages
>
>
>
> EPIC Council,
>
>
>
> I'm a bit surprised to report that even though we moved the google ads on
> eclipseplugincentral.com from the top banner down to the bottom, our CTR
> has
> actually gone up from 0.20% to 0.22%.
>
>
>
> The bad news though is that we're only serving up about 10% of the
> impressions we did before the new pages were launched because we only show
> Google Ads on the home page.
>
>
>
> This revenue has become a very interesting stream for us (expecting to be
> about $4500 this year) not only because of the analytic data, but because
> it
> is a possible larger revenue stream on other eclipse.org web properties at
> some point.  Therefore, it is important that we figure out how to put the
> Google Ads back throughout the site.
>
>
>
> I recall the council had two concerns when we initially researched putting
> Google Ads on plugin pages:
>
>
>
> 1 - A plugin page with google ads might end up showing ads from that
> organization - and visitors might be enticed to click on the ad rather
> than
> the "free" click through.  I.e., it might lead to redundant spending.  For
> example, if I click on the Tikal Eclipse plugin, there might be an add
> from
> Tikal on the page.
>
>
>
> 2 - Competitors might jump on an organizations plugin page and divert
> traffic away.
>
>
>
> Here are my thoughts:
>
> -          Until the redesign we had google ads in the banners of the
> product pages and I don't recall any complaints arising - would it be that
> much more harmful if the ads were put back more inline (since there isn't
> room in the banner)?
>
> -          Google is pretty smart at figuring out what ads to put
> somewhere
> - if people aren't clicking through because there are clearer links in the
> plugin listing, they'll show up less.
>
> -          To get to a plugin page it's likely someone has already had to
> trip over several competitive plugins.  Would it really be so harmful if a
> competitor paid to get a click through where you're possibly getting
> clicks
> for free?
>
>
>
> Please advise if I'm over simplifying and I can take a crack at doing some
> mock ups.
>
>
>
> -          Don
>
>
>   _____
>
>
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