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Re: [modeling-pmc] feedback on GMT web site

Yeah, those are very cool, and show better like-minded branding than what we have so far for EMF/GMF/EMP. One benefit to ours is that the Modeling logo doubles as feature icon in the Help > About dialog within Eclipse. You could do the same by riffing on the Eclipse logo and adding your gear(s) to it.

While we're talking about marketing & branding, and not to kick sand on anyone... will STP have to be renamed (as did Mylyn, and now PHP/PDT, ATF, etc.) when it's time to exit incubation and the Foundation decides it wants to copyright "STP"? As a brandname STP is already used prominently in both the US and Canada [1]. Does that matter, given it's got nothing to do with software?

[1] http://www.stp.com/

Cheers,

Nick

On 10/20/07, Ian Skerrett < ian.skerrett@xxxxxxxxxxx> wrote:
FWIW, I really like what STP has done.  It conveys a sense of integration
and a family of projects.  I hadn't seen this before, thanks for pointing it
out.

> -----Original Message-----
> From: Etienne Juliot [mailto:etienne.juliot@xxxxxxx ]
> Sent: Saturday, October 20, 2007 8:50 AM
> To: PMC members mailing list
> Cc: ian.skerrett@xxxxxxxxxxx; Bjorn Freeman-Benson
> Subject: Re: [modeling-pmc] feedback on GMT web site
>
> On STP project, we just have created a set of logos with a common design.
> Take a look at: http://www.eclipse.org/stp/
>
> Perhaps this could be a good idea for GMT and/or EMP projects.
>
> Etienne
> Obeo
>
> Jean Bezivin a écrit :
> > Ian,
> >
> > I tried to encourage people to create logos,
> > even before the clarification on project vs component started,
> > even before GMT joined modeling.
> >
> > I do not know where on Eclipse I should have read that this practice
> > should be avoided.
> >
> > I do not see how to change the situation now
> >
> > Best regards,
> >
> > Jean
> >
> >
> >
> >
> >
> >
> >
> >
> >
> > On 10/19/07, *Ian Skerrett* < ian.skerrett@xxxxxxxxxxx
> > <mailto:ian.skerrett@xxxxxxxxxxx>> wrote:
> >
> >     Jean,
> >
> >
> >
> >     Logos and branding can be a very emotional subject.  I understand
> >     that people want to create an identity for the components that
> >     they are developing.   However, from an outsider perspective it
> >     can create a lot of confusion and creates a perception that each
> >     component is an individual discrete solution.  Something I don't
> >     think you want to convey on the modeling project.
> >
> >
> >
> >     Ian
> >
> >
> >
> >     --------------------------------------------------------------------
> ----
> >
> >     *From:* jbezivin@xxxxxxxxx <mailto:jbezivin@xxxxxxxxx>
> >     [mailto:jbezivin@xxxxxxxxx <mailto: jbezivin@xxxxxxxxx>] *On Behalf
> >     Of * Jean Bezivin
> >     *Sent:* Friday, October 19, 2007 1:42 PM
> >     *To:* Ed Merks
> >     *Cc:* ian.skerrett@xxxxxxxxxxx <mailto:ian.skerrett@xxxxxxxxxxx>;
> >     PMC members mailing list; Bjorn Freeman-Benson;
> >     modeling-pmc-bounces@xxxxxxxxxxx
> >     <mailto:modeling-pmc-bounces@xxxxxxxxxxx>
> >
> >     *Subject:* Re: [modeling-pmc] feedback on GMT web site
> >
> >
> >
> >     Ian,
> >
> >
> >
> >     I believe this is going much too far.
> >
> >
> >
> >     When the ATL (AMW, TCS, etc.) logos were defined for
> >
> >     the sole purpose of Eclipse component identification,
> >
> >     I considered this as a very positive initiative.
> >
> >
> >
> >     I really do not understand the rationale for this radical position.
> >
> >
> >
> >     In my mind it is going to be VERY STRONGLY counter productive
> >
> >     and will discourage a lot of good willing contributions.
> >
> >
> >
> >     Best regards,
> >
> >
> >
> >     Jean
> >
> >
> >
> >     On 10/19/07, *Ed Merks* < merks@xxxxxxxxxx
> >     <mailto:merks@xxxxxxxxxx>> wrote:
> >
> >     Ian,
> >
> >     I don't really agree with your take on this. We have lots of nice
> >     logos and
> >     I'd not want to give up my EMF one:
> >
> >
> http://www.eclipse.org/modeling/images/modeling_pos_logo_fc_med.jpg
> >         http://www.eclipse.org/modeling/emf/images/emf_logo.png
> >     <http://www.eclipse.org/modeling/emf/images/emf_logo.png>
> >       http://www.eclipse.org/gmf/images/logo_banner.png
> >
> >     I'm not sure how many of the logos on the GMT page are non-Eclipse
> in
> >     nature and that would be somewhat my concern:
> >
> >       http://www.eclipse.org/gmt/download/
> >
> >     But I personally think the ATL logo is a very nice Eclipse-branded
> >     logo
> >     that helps to build up the repertoir of Eclipse bands and
> trademarks:
> >
> >        http://www.eclipse.org/m2m/atl/resources/ATL_Logo_Text.png
> >
> >     It's certainly important to have better integration between
> >     projects, I
> >     heard that message loud and clear at ESE and we are lacking in
> >     this area,
> >     but diversity also has great value and allowing folks their own
> >     space in
> >     which to exist seems necessary to foster that...
> >
> >     Consider projects too like RAP:
> >
> >        http://www.eclipse.org/rap/
> >
> >     There isn't even an attempt to define what Ajax means.  It's even
> >     lost the
> >     capitalization that you'd expect from an acryonym.  For
> >     example,  ifRAP is
> >     fine ( http://www.eclipse.org/rap/), it seems kind of a double
> >     standard to
> >     say ATL is not.
> >
> >
> >     Ed Merks/Toronto/IBM@IBMCA
> >     mailto: merks@xxxxxxxxxx <mailto: merks@xxxxxxxxxx>
> >     905-413-3265  (t/l 969)
> >
> >
> >
> >
> >
> >                 "Ian Skerrett"
> >                 <ian.skerrett@ecl
> >                  ipse.org
> >     <http://ipse.org/>>
> To
> >                 Sent by:                  "'Jean Bezivin'"
> >                 modeling-pmc-boun         <
> >     Jean.Bezivin@xxxxxxxxxxxxxx <mailto:Jean.Bezivin@xxxxxxxxxxxxxx >>,
> >                 ces@xxxxxxxxxxx <mailto:ces@xxxxxxxxxxx>
> >     "'PMC members mailing list'"
> >                                           < modeling-pmc@xxxxxxxxxxx
> >     <mailto:modeling-pmc@xxxxxxxxxxx >>
> >
> >     cc
> >                 10/19/2007 01:12          "'Bjorn Freeman-Benson'"
> >                 PM                        <
> >     bjorn.freeman-benson@xxxxxxxxxxx
> >     <mailto:bjorn.freeman-benson@xxxxxxxxxxx>>,
> >
> >     modeling-pmc-bounces@xxxxxxxxxxx
> >     <mailto:modeling-pmc-bounces@xxxxxxxxxxx>
> >
> Subject
> >                 Please respond to         RE: [modeling-pmc] feedback
> >     on GMT
> >                 ian.skerrett@ecli          web site
> >                   pse.org <http://pse.org/>; Please
> >                    respond to
> >                    PMC members
> >                   mailing list
> >                 < modeling-pmc@ecl
> >                      ipse.org <http://ipse.org/>>
> >
> >
> >
> >
> >
> >
> >     What I would suggest is that the components of GMT should not have a
> >     logo/graphic and have a descriptive name not a nickname. I think
> this
> >     would go a long way to improving the situation. Btw, this goes for
> >     all
> >     the modeling sub-projects, for instance
> >     http://www.eclipse.org/m2m/atl/
> >     Having all these different logos in my opinion conveys a
> >     perception that
> >     there is no strategy or integration between the components or the
> >     projects.
> >
> >     My 2 cents?.
> >
> >     Ian
> >
> >
> >
> >
> >
> >     From: jbezivin@xxxxxxxxx <mailto:jbezivin@xxxxxxxxx> [mailto:
> >     jbezivin@xxxxxxxxx <mailto:jbezivin@xxxxxxxxx >] On Behalf Of Jean
> >     Bezivin
> >     Sent: Friday, October 19, 2007 12:48 PM
> >     To: PMC members mailing list
> >     Cc: ian.skerrett@xxxxxxxxxxx <mailto:ian.skerrett@xxxxxxxxxxx>;
> >     Bjorn Freeman-Benson;
> >     modeling-pmc-bounces@xxxxxxxxxxx
> >     <mailto:modeling-pmc-bounces@xxxxxxxxxxx>
> >     Subject: Re: [modeling-pmc] feedback on GMT web site
> >
> >     I agree with you.
> >
> >     I also agree that we have to improve much the organization of GMT.
> >
> >     For oAW matters, I will transmit these remarks to Markus Voelter.
> >     I will discuss with him directly next week at OOPSLA because
> >     he will be there.
> >
> >     Bjorn, will you be at OOPSLA and if yes would it be possible
> >     to have a short meeting with Markus to stress the importance
> >     of what has been said?
> >
> >     Best regards,
> >
> >     Jean
> >
> >
> >     On 10/19/07, Ed Merks <merks@xxxxxxxxxx <mailto: merks@xxxxxxxxxx>>
> >     wrote:
> >     Ian,
> >
> >     I'll draw Nick's attention to that link gone astray...
> >
> >     I agree with you.  As the various parts of the oAW technology are
> >     incorporated into the other projects, like Xpand into M2T and MWE
> into
> >     EMFT, I'll ask folks to avoid any non-Eclipse branding on the
> >     site.  You
> >     won't find IBM/Rational branding nor Borland branding at Eclipse,
> >     so we
> >     ought not be to seeing anything that isn't part of Eclipse's
> branding.
> >     We'll queue up this topic for discussion at the next PMC meeting.
> >
> >     It would be good to improve GMT's image as well.  What are your
> >     thoughts on
> >
> >     this Jean?
> >
> >
> >     Ed Merks/Toronto/IBM@IBMCA
> >     mailto: merks@xxxxxxxxxx <mailto:merks@xxxxxxxxxx>
> >     905-413-3265  (t/l 969)
> >
> >
> >
> >
> >
> >                "Ian Skerrett"
> >                < ian.skerrett@ecl
> >                ipse.org
> >     < http://ipse.org/>>
> To
> >                Sent by:                  < modeling-pmc@xxxxxxxxxxx
> >     <mailto: modeling-pmc@xxxxxxxxxxx> >
> >
> >     modeling-pmc-boun                                          cc
> >                 ces@xxxxxxxxxxx <mailto:ces@xxxxxxxxxxx>
> >     "'Bjorn Freeman-Benson'"
> >                                          <
> >     bjorn.freeman-benson@xxxxxxxxxxx
> >     <mailto:bjorn.freeman-benson@xxxxxxxxxxx>>
> >
> >     Subject
> >                10/19/2007 12:06          [modeling-pmc] feedback on
> >     GMT web
> >                PM                        site
> >
> >
> >                Please respond to
> >                ian.skerrett@ecli
> >                 pse.org <http://pse.org/>; Please
> >                   respond to
> >                   PMC members
> >                  mailing list
> >                <modeling-pmc@ecl
> >                    ipse.org <http://ipse.org/> >
> >
> >
> >
> >
> >
> >
> >     Modeling PMC,
> >
> >     Today, I was looking at the open Achitectureware project and in
> >     general the
> >
> >     GMT project.   I don?t usually provide feedback on project specific
> >     branding and marketing but I thought compelled to do so in this
> case.
> >
> >     IMHO, from a branding and marketing perspective, the open
> >     Architectureware
> >     project looks out of place in the context of the Eclipse
> >     community.   They
> >     essentially look like they have parachuted in their existing
> >     project into
> >     an Eclipse project web page.  They actually also seem to have
> another
> >     project web site http://www.openarchitectureware.org/
> >     <http://www.openarchitectureware.org/>.  I find it all very
> >     confusing and probably detrimental to the Eclipse brand.
> >
> >     If I look at the GMT site, it seems like the open architectureware
> >     scenario
> >
> >     plays out again and again.   I see lots of project logos and cool
> >     names
> >     that seem to have very little to do with Eclipse?  The perception
> >     I am left
> >     with is that GMT is hovering up existing modeling projects but not
> >     really
> >     integrating them into Eclipse?  I think what you are doing is
> >     creating an
> >     incubator for new modeling projects, which is great, but in my
> >     opinion what
> >     you are communicating is something very different and will hurt the
> >     perception of the overall modeling project.
> >
> >     As I said, I usually don?t provide this type of feedback but in
> >     this case I
> >     just had to say something.   I?d be happy to discuss further and
> >     if you
> >     want.
> >
> >     Btw, when I went to try to find the PMC mailing list, the link on
> >     this page
> >     http://www.eclipse.org/modeling/ points to
> >     https://dev.eclipse.org/mailman/listinfo/emft-dev
> >     < https://dev.eclipse.org/mailman/listinfo/emft-dev>
> >
> >
> >     Ian
> >
> >     Ian Skerrett
> >     Director of Marketing
> >     Eclipse Foundation
> >     613-224-9461 ext. 227
> >     blog: ianskerrett.wordpress.com <http://ianskerrett.wordpress.com/ >
> >     _______________________________________________
> >     modeling-pmc mailing list
> >     modeling-pmc@xxxxxxxxxxx <mailto: modeling-pmc@xxxxxxxxxxx>
> >     https://dev.eclipse.org/mailman/listinfo/modeling-pmc
> >
> >
> >     _______________________________________________
> >     modeling-pmc mailing list
> >     modeling-pmc@xxxxxxxxxxx <mailto:modeling-pmc@xxxxxxxxxxx>
> >     https://dev.eclipse.org/mailman/listinfo/modeling-pmc
> >
> >
> >
> >     --
> >     __________________________________
> >     Jean Bézivin - ATLAS Group (INRIA & LINA) - University of Nantes -
> >     2, rue
> >     de la Houssinière
> >     44322 Nantes cedex 3 - France
> >     tel. +33 2 51 12 58 13 - fax. +33 2 51 12 58 12 - cell.+33 6 14 32
> >     22 36
> >     - e.mail: Jean.Bezivin@xxxxxxxxxxxxxx
> >     <mailto:Jean.Bezivin@xxxxxxxxxxxxxx >
> >     http://www.sciences.univ-nantes.fr/lina/atl/ - Skype: jbezivin
> >     ---------------------------------------
> >     _______________________________________________
> >     modeling-pmc mailing list
> >     modeling-pmc@xxxxxxxxxxx <mailto:modeling-pmc@xxxxxxxxxxx>
> >     https://dev.eclipse.org/mailman/listinfo/modeling-pmc
> >
> >
> >
> >
> >     --
> >     __________________________________
> >     Jean Bézivin - ATLAS Group (INRIA & LINA) - University of Nantes -
> >     2, rue de la Houssinière
> >     44322 Nantes cedex 3 - France
> >     tel. +33 2 51 12 58 13 - fax. +33 2 51 12 58 12 - cell.+33 6 14 32
> >     22 36
> >     - e.mail: Jean.Bezivin@xxxxxxxxxxxxxx
> >     <mailto:Jean.Bezivin@xxxxxxxxxxxxxx >
> >     http://www.sciences.univ-nantes.fr/lina/atl/ - Skype: jbezivin
> >     ---------------------------------------
> >
> >
> >
> >
> > --
> > __________________________________
> > Jean Bézivin - ATLAS Group (INRIA & LINA) - University of Nantes - 2,
> > rue de la Houssinière
> > 44322 Nantes cedex 3 - France
> > tel. +33 2 51 12 58 13 - fax. +33 2 51 12 58 12 - cell.+33 6 14 32 22 36
> > - e.mail: Jean.Bezivin@xxxxxxxxxxxxxx <mailto:Jean.Bezivin@univ-
> nantes.fr>
> > http://www.sciences.univ-nantes.fr/lina/atl/ - Skype: jbezivin
> > ---------------------------------------
> > ------------------------------------------------------------------------
> >
> > _______________________________________________
> > modeling-pmc mailing list
> > modeling-pmc@xxxxxxxxxxx
> > https://dev.eclipse.org/mailman/listinfo/modeling-pmc
> >

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