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[hyades-dev] TPTP Marketing Group Meeting minutes, 16th September 2004
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1. Attendees
Marie Godfrey, Computer Associates
Jim Saliba, Computer Associates
Diane Weir, IBM
Ian Skerrett, Eclipse
Ling Yao, Intel
Melanie Woods, Scapa Technologies
2. Eclipse Marketing & PR meeting update
Events, article opportunities etc. discussed in detail below.
3. Contact Reports / Call for Papers
No additional contact reports received.
4. Events
An events calendar has been circulated to the marketing group. Diane has
indicated another event to consider, ISCE in Missouri, May 2005. Details
of this event will be added to the calendar and topics for the call for
papers will be distributed to the group.
ObjectWeb has indicated that there are sponsorship and exhibition
opportunities available for their conference in Lyon, next January.
Details will be sent to marketing group.
ACTION: Melanie to update events calendar
ACTION: Melanie to send details of ICSE call for papers to group
ACTION: Melanie to send sponsorship/exhibition information from
ObjectWeb to group
Specific events discussed (in date order):
- OOPSLA, Vancouver, October 24-28, 2004
http://www.oopsla.org/2004/ShowPage.do?id=Home
No emails received with regard to the OOPSLA event. It seems unlikely
that we will have any poster sessions there at this point.
- STARWEST, Anaheim, 15-19 November 2004
http://www.sqe.com/starwest/
Another event to consider, noted on the events calendar. This event has
sessions on best practices and methodologies, and may be worthwhile
targeting with news releases etc. The event is long-established and
attracts a range of testing professionals and experts.
- Software Test & Performance Conference, December 7-9, 2004
http://www.bzmedia.com/stpcon/
Jim has proposed to write an abstract for an article along the lines of
"Open Source Testing comes of age with Eclipse" for the December edition
of Software Test & Performance Magazine, which will be distributed at
the conference. It was agreed that Patterson & Associates would try to
submit this to the magazine's editor.
ACTION: Jim to send abstract to Ian, Melanie and Mike Norman
- ObjectWeb Conference in Lyon, France, 17-19 January 2005
http://wiki.objectweb.org/ObjectWebCon05/Wiki.jsp?page=CallForProposals
JOnAS monitoring presentation abstract has been submitted to ObjectWeb
by IBM.
Information regarding sponsorship and exhibition opportunities at this
conference has been received. The pdf brochure is available online at
http://wiki.objectweb.org/ObjectWebCon05/attach?page=SponsorshipOpportunities%2FSponsorship_opportunities_OWCon05.pdf
Note from Francois: there's a typo p. 4 : the legend of the breakout
says "OWCon05 counts >1000 members" . Actually, it's the CONSORTIUM that
counts 1000+ individual members. We'll fix that ASAP.
ACTION: Melanie to circulate information on sponsorship and exhibition
opportunities (DONE)
- LinuxWorld Conference and Expo, Boston, 14-17 February 2005
http://www.linuxworldexpo.com/live/12/events/12BOS05A/
An abstract has been submitted to this conference regarding the
datacollection agents, although it was slightly late. The organisers
have expressed their policy not to show favouritism over their sponsors
by granting permission for late submissions, so it is unlikely that the
abstract will be accepted.
- EclipseCon, Burlingame, February 23–March 3, 2005
http://www.eclipse.org
Ling described her ideas for suggestions for presentations, covering the
top-level project overall and also each of the project (Hyades Platform;
Hyades Testing; Hyades Monitoring; Hyades Tracing and Profiling).
ACTION: Ling to circulate ideas to hyades-dev@xxxxxxxxxxx
ACTION: All to work with their teams to come up with areas of the TPTP
project that we could promote at EclipseCon
5. PR
Discussed the possibility of engaging with an analyst group to create a
research paper on the TPTP project within the larger automated software
quality market. Need to decide which analyst groups (and analysts within
these groups) are most interesting to the project and then work out how
to engage with them, either through Eclipse or individual member
companies.
ACTION: ALL to decide top 3-5 analyst groups for the project
ACTION: All to think about of interesting ways to target specific test &
performance audience groups, e.g. open source project initiatives etc.
ACTION: All to help the Eclipse and PR agency to target relevant
editors/journalists and analysts
6. Website
Some progress being made on the immediately-required website updates.
ACTION: ALL to bring ideas to the group for future website improvements
7. AOB
No progress as yet on creating a CVS library for presentation slides,
posters and other marketing materials to facilitate quick action on call
for papers etc.
As a general point which will help feed into discussions about events,
PR, website updates etc., we agreed to collaborate on pulling together a
list of target audiences and the messages with which we can target them.
Some targets suggested: business decision makers, software
developers/engineers; software companies (including automated software
quality companies to join the project and extend its scope and
framework).
ACTION: Melanie to update group on progress of immediate website updates
ACTION: ALL to start building target lists for projects and messages
N.B. The group is constituted in the same way as other TPTP development
groups, and is respectful of Eclipse rules and regulations for meetings
between Eclipse members. Also, with regard to operational activities
covered by IP policy and anti-trust regulations, it is the duty of the
lead committer to make group participants aware of these regulations.
The group does not have a lead committer at this stage, however,
participants can find details on these regulations at:
http://www.eclipse.org/org/documents/main.html
Next meeting: Thursday, September 23rd, 2004
Time: 5pm BST / 6pm CET / 12pm EDT / 9am PDT
Call-in details:
Tel: 8-356-2663, +1 916-356-2663
Bridge: 3
Passcode: 8413915