[hyades-dev] Marketing Group Meeting minutes

[Melanie.Woods@xxxxxxxxxxxxx]

1. Attendees
Diane Weir, IBM
Sri Doddapaneni, Intel
Francois Letellier, ObjectWeb
Mike Norman, Scapa Technologies
Melanie Woods, Scapa Technologies

2. Discussed the events, and PR opportunities raised at recent Eclipse 
marketing and PR calls in the context of the standing agenda items to 
which these relate.

3. Contact Reports / Call for Papers
These opportunities are distributed to the Eclipse marketing and PR 
teams by the Eclipse PR agency, Patterson & Associates. These mainly 
consist of call for papers at events, notification of upcoming award 
competitions and article submission opportunities with a variety of 
publications
i) Events - covered more fully below
ii) Awards discussed
- Java Developer’s Journal Readers’ Choice Awards, “Best of the Best”. 
Opened August 31st. More details from: 
http://sys-con.com/java/readerschoice2004/
- Electronic Products Magazine Product of the Year Awards. Deadline for 
abstract submission is September 15. Materials required by October 15th. 
More details from: http://elecprod2.com/poy.html
iii) Article submissions – covered more fully below

4. Events
- Java Pro Conference, Boston, 17-19 October 2004
http://www.ftponline.com/conferences/javaprolive/

- International Web Services Conference and Expo, Boston 15-18 February 
2005
http://sys-con.com/edge2005east/

- LinuxWorld Conference and Expo, Boston, 14-17 February 2005
http://www.linuxworldexpo.com/live/12/events/12BOS05A/

- OOPSLA, Vancouver, October 24-28, 2004
http://www.oopsla.org/2004/ShowPage.do?id=Home
Opportunities for Eclipse members to present poster sessions at this 
technical conference.

- EclipseCon, Burlingame, February 23–March 3, 2005
http://www.eclipse.org
Call for participation due to be announced. Contributions from the Test 
& Performance area will be welcome. This year’s event schedule will 
provide more opportunities for contributions from the additional 
top-level projects around the core Eclipse platform.

- ObjectWeb Conference in Lyon, France, 17-19 January 2005
http://wiki.objectweb.org/ObjectWebCon05/Wiki.jsp?page=CallForProposals
Middleware-focused conference that offers an opportunity to Eclipse 
projects or members who have technology focus in this area. An 
interesting opportunity for the TPTP project to present the JOnAS 
monitoring facilities. Deadline for papers is September 15th, 2004. 
Suggestion that Scapa could present this paper, due to knowledge of the 
specific technology area – the JOnAS monitoring agent was built by Scapa 
– and also due to proximity to conference location.

- Software Test & Performance Conference, December 7-9, 2004 
http://www.bzmedia.com/stpcon/
Interest in presenting papers at testing conferences, including 
STAREAST/WEST conferences
ACTION: Diane to look into testing-specific conferences and share this 
information with the group.

Discussion regarding creating a CVS library for presentation slides, to 
facilitate quick action on call for papers etc. The presentation that 
Mike (Scapa) gave at LinuxWorld would be a useful starting point for 
future TPTP presentations. Also, Mike Milinkovich may have some 
presentation slides describing the TPTP project, its positioning etc.
ACTION: Melanie to request slides from Mike Milinkovich and look into 
setting up presentation repository on CVS.

5. PR
Article submissions from contact reports – outstanding. Note that the 
response deadlines on these have passed, and that abstract submission 
deadlines are closing. Immediate submissions might be welcome:
- contributed article discussing software with the focus on engineering 
project management for the March/April 2005 issue of IEEE Software 
Magazine. The deadline for abstract submission has passed (September 
1st). Apply directly to the magazine. The application can be located 
online at: http://cs-ieee.manuscriptcentral.com/ and full editorial 
guidelines regarding IEEE Software can be located at: 
http://www.computer.org/software/author.htm

- article for Dr. Dobbs Journal on the topic of Development Environments 
& Platforms featuring Eclipse technology. The abstract submission 
deadline is September 10th. Abstracts should be submitted to the Eclipse 
PR agency, Patterson & Associates for consideration (email: 
Barbara@xxxxxxxxxxxxx). 

Discussion regarding the potential for engaging article submissions from 
TPTP contributors out with the marketing group. It was generally 
preferred that the obligation should not rest with the PMC to find 
resource for this type of opportunity. Instead, the marketing group 
should take details of the article submission contact reports to their 
teams and request consideration.
ACTION: ALL to send details of contact reports to their teams
ACTION: Melanie to distribute full contact report details, including 
additional information on publications’ preferences over document style 
etc.

Discussion regarding whether it would be possible to utilize the website 
to publicise these opportunities. It was felt that this would be 
difficult in the short-term. Further discussion on the website is 
covered below.

A summary of the information from these contact reports will be 
distributed on hyades-dev@xxxxxxxxxxx (or the TPTP mailing list that 
replaces this) as well as on the newsgroups. This will give these 
reports a much wider audience.
ACTION: Melanie to distribute summarized contact report details to 
hyades-dev and TPTP newsgroup.

Francois from ObjectWeb identified a PR opportunity for the TPTP 
project. ObjectWeb are due to distribute press releases in September. 
The first of these describes the relationship between ObjectWeb and 
Eclipse and is due to be released on September 7th. The second PR will 
discuss JOnAS in more detail. There is no set date for this release as 
yet. This opportunity for providing a supporting quote for use in either 
of the ObjectWeb PRs was well received by the group. Serge Lucio is the 
TPTP project management committee lead for the monitoring project, and 
so the quote may be assigned to him. It was noted that Serge and Tyler 
Thessin, who is the overall project lead, may both have some PR sign-off 
issues.
ACTION: Mike to discuss opportunity with PMC and inquire about possible 
PR sign-off issues with the other members of the PMC – Tyler Thessin 
(Intel), Serge Lucio and Harm Sluiman (both IBM).

Francois also mentioned that ObjectWeb would also be happy to consider 
requests for supporting quotes for any future TPTP news releases.

Discussion regarding PR plans for the TPTP project. For example, whether 
the project should consider distributing a news release regarding the 
availability of the 3.1 code, due around the end of September. Also, 
there is significant potential for three new members engaging with the 
project in the near future. Possibility of preparing a ‘momentum’ 
release that would cover new member engagement and 3.1 release was 
discussed. The timing of the new member engagements are fluid at this 
point. If these possible new engagements for the TPTP project are also 
new to the Eclipse Foundation, they will also be preparing news releases 
regarding their involvement in Eclipse. There may be some difficulties 
in finding the right time for this release. Potential release conflicts 
and possibility of support will be raised with the Eclipse PR team.
ACTION: Melanie to seek advice on this ‘momentum’ PR idea from the 
Eclipse PR team
ACTION: Mike to raise the possibility of this momentum release with 
vendor companies

6. Website
Transition from Hyades information to TPTP information and structure 
discussed. At this time, this is of particular concern to the project 
lead, Tyler Thessin,. There may be some initial clean-up of the 
structure and documentation in the shorter-term, however, the marketing 
group should eventually own the outward-facing website, in terms of its 
look and feel and the overall positioning aspects of the site. 
Additionally, Eclipse is in the process of transitioning the eclipse.org 
website away from an IBM hosted site to a new, Eclipse-owned 
infrastructure. Need to understand the timelines involved in this and 
work with the Eclipse marketing team to understand any Eclipse-specific 
positioning requirements from the project pages.
ACTION: Melanie to find out the timeline on the Eclipse website 
infrastructure transition.
ACTION: ALL to bring ideas to the group for future website improvements.

7. AOB
As this was the first meeting of the group, the aims were to distribute 
information to participants regarding the responsibilities of this 
group. The aims for future group meetings will include taking decisions 
on actions required for participation at events etc..

The group is constituted in the same way as other TPTP development 
groups, and is respectful of Eclipse rules and regulations for meetings 
between Eclipse members. Also, with regard to operational activities 
covered by IP policy and anti-trust regulations, it is the duty of the 
lead committer to make group participants aware of these regulations. 
The group does not have a lead committer at this stage, however, 
participants can find details on these regulations at: 
http://www.eclipse.org/org/documents/main.html

The call-in details used today are not free-of-charge. It is possible 
that one of the other member companies could provide a bridge for these 
meetings that would not be as costly.
ACTION: Melanie to look into various call-in options and advise the 
group of next meeting call-in details.

Next meeting – proposed for next Thursday, September 9, 2004 at 5pm BST 
/ 6pm CET / 12pm EDT / 9am PDT. Call-in details to be confirmed.