| Register TODAY for the Eclipse Marketing Symposium and Members, Committers Meeting |
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Register Today at: http://regonline.com/eclipse2007mm You should register right away for the Eclipse Marketing
Symposium and Members, Committers Meeting. The meeting is taking place in
Chicago on September 19th and 20th. These meetings are
valuable use of your time for anyone involved in the Eclipse Ecosystem and an
important benefit of your membership. There are two main parts to the September Members Meeting –
the Marketing Symposium on Day 1 and the Members Meeting on Day 2. In
this email we will focus on the agenda for the Eclipse Marketing Symposium which
is a half-day education event for marketing and business professionals from
Eclipse member companies. The focus of the symposium is to learn and
share the best practices of marketing products and services to the Eclipse
developer community. The Marketing Symposium includes (see below and at Reg
Online for more details): 1. Eclipse in the Enterprise –
Jeffrey Hammond, Forrester Research 2. A Developer Perspective: Marketing to
Developers – Do’s and Don’ts - Michael Cote, Redmonk 3. Panel: Vendor Briefings: How to brief the
press and industry analyst? 4. Panel: Maximizing Google 5. Update of Eclipse in Europe and Asia 6. Anatomy of the Europa Launch - Ian
Skerrett, Eclipse Foundation 7. Leveraging eclipse.org - Donald Smith,
Eclipse Foundation 8. Break-out Session: Eclipse Embedded
and Mobile Marketing Working Group The agenda for the Members Meeting and Committer Meetings
will be sent in subsequent weeks and the latest agenda can always be found at http://regonline.com/eclipse2007mm Please do not hesitate to contact me with any questions. -
Don ==================================== Detailed Marketing Symposium Agenda: 1. Eclipse in the Enterprise –
Jeffrey Hammond, Forrester Research Abstract: Forrester and 1105 Media recently surveyed over
one thousand Application Development Professionals on what they are developing
with, what types of development they are doing, how they acquire their
development tools, and their attitudes about using open source tools and
frameworks. Jeffrey will present the results of this survey with a special
focus on what it means for the Eclipse organization. 2. A Developer Perspective: Marketing to
Developers – Do’s and Don’ts - Michael Cote, Redmonk Abstract: Marketing to developers can be a tricky
business. What is the best way to reach the developer
community? Cote, an analyst from Redmonk and Java developer will give his
perspective on the do and don’ts of marketing to developers 3. Panel: Vendor Briefings: How to brief the
press and industry analyst? Abstract: Ever wonder what is the best way to approach an
editor or an industry analyst and get the results you desire? We will
convene a panel of experts, editors and industry analyst, to learn what they
think is required for a useful briefing. 4. Panel: Maximizing Google Abstract: Google has changed how we market to
developers. On this panel we will convene people with real-life successes
of leverage Google to drive marketing results. 5. Update of Eclipse in Europe and Asia Abstract: Eclipse is very popular in Europe and Asia,
however it is sometimes difficult to appreciate the market dynamics.
Representatives from Europe and Asia will give their perspective on Eclipse in
these regions. 6. Anatomy of the Europa Launch - Ian
Skerrett, Eclipse Foundation Abstract: At the end of June the Eclipse community launch
the Europa release, the annual major release of different Eclipse
projects. This presentation will discuss the different marketing tactics
used to generate interest in Europa and the results achieved for each tactic. 7. Leveraging eclipse.org - Donald Smith,
Eclipse Foundation Abstract: The eclipse.org web site generates
substantial web traffic and specifically traffic from Eclipse users. The
Eclipse Foundation encourages all members companies to promote their products
and services on the different eclipse web sites. This presentation will
discuss specific opportunities and tactic you can use to promote you product on
eclipse.org. 8. Break-out Session: Eclipse Embedded
and Mobile Marketing Working Group The Embedded Marketing Working Group is a group of member
companies that help promote the Eclipse projects in the embedded and mobile
community. This group will meet to discuss future collaboration efforts. We will also be hosting a number of break-out sessions for
special interest groups in the Eclipse community. |