Eclipse Marketing Minutes January 17th

[Karen.Frederiksen@xxxxxxxxxx]

Eclipse Marketing Team    
           
Teleconference      
          
January 17 2006

Time:        
12:00-1:00pm EST / 9:00-10:00am PST


Agenda:
• Eclipse Foundation Updates
• Eclipse Seminar Series
• Evans Data Research

Eclipse Foundation Updates
==================

EclipseCon
------------
Ian has been focusing on EclipseCon
to be held March 20-23rd in Santa Clara, CA.

• There 27 companies lined up as exhibitors
• Registration is at 300
• Program is done

Foundation is looking for press help
in regards to helping companies announce new products. Volunteers should
contact Ian.Skerrett@xxxxxxxxxxx

Eclipse Awards
• Low level of nominations
• Deadline 27
• Please submit awards ASAP

Exhibitor Guide should be done next
week
        
What can the foundation to do to help
exhibitors and leverage member company efforts?
• Sponsor press release
• Media sponsor agreements
• BOFs
• Sponsorships in the Expo Hall
• Short vendor talks

All exhibitor information is available
on EclipseCon website

Webinars
-----------
Ian suggested to the group about joint
sponsoring of Webinars through the Foundation. If you are interested in
participating, post EclipseCon Q2, please contact Ian.Skerrett@xxxxxxxxxxx

Seminar Series
==========
The Eclipse Foundation is organizing
a seminar series to raise Eclipse’s visibility. The theme is adopting
Eclipse and open source in the enterprise, with a business focus as to
how you can use Eclipse in the enterprise. 
In the morning there will be an Executive
Education Seminar Series, with Carl Zetie from Forrester, and  as
well as case studies from sponsoring companies, while in the afternoon,
there will be a Developers Code Clinic focusing on the RCP.

4 cities
San Diego: February 7
Dallas: February 9
Raleigh: February 28
Atlanta: March 2

5 Sponsoring companies include Exadel,
Serena, IBM, Sybase, CollabNet

Specific Conference Topics are as follows:

Executive Education
-----------------------
Adopting Eclipse in the Enterprise
Carl Zetie, Forrester Research, will
explore lessons learned by IT adopters of Eclipse and provide industry
best practices for applying Eclipse as a strategic integration platform.

Open Source Licensing Explained
The Apache Foundation Legal Affairs
representative will discuss and answer questions regarding the legal issues
surrounding open source software. 

Understanding the Eclipse Foundation
The Eclipse Foundation representative
will provide insight into their role in operating and governing the Eclipse
open source community.

Sponsoring Companies’ Case Studies
-------------------------------------------
IBM: Leveraging Eclipse across the IBM
Enterprise 
IBM, one of the founding members of
the Eclipse Foundation, has expanded its use of Eclipse across internal
development efforts and in our commercial application development tools.
This presentation will discuss how Eclipse has met our needs in both of
these areas. We will also discuss the strengths that Eclipse brings to
support our heterogenous environments and multiple platforms.  Finally,
we will talk about key customer requirements that will likely drive the
future direction of our Eclipse-based offerings
 
 
Exadel: Component Based Web Development:
What can we learn from ABN Amro?” 
Exadel Founder and CEO Fima Katz explores
how ABN Amro Bank (www.mortgage.com) has been able to leverage next-generation
technology, allowing them to build and create systems from pre-built components
that are easy to deploy, develop, customize, and test. This interactive
discussion will challenge participants to explore their own development
strategies and consider alternatives utilizing component-based web development.
 
 
Serena: Vendor Integration
Why can’t we all just get along together?
Why vendor to vendor integrations fail and what, finally, we can do about
it.

Kevin Parker, ALF (Application Lifecycle
Management) Evangelist, Serena Software


Sybase: The Business Value of an Extensible
IDE
Finally, an IDE that’s designed by
you for your needs 

Integrated Development Environments
(or IDEs) have been a part of the developers’ world since the early 1990s.
 The average business, however, reviews and replaces its IDE about
once every 18 months, costing significant amounts of both money and time.
 
 
Eclipse is the first IDE to break the
“review and replace” paradigm.  With an open-source, extensible
IDE, the business decides what plug-ins to integrate into their development
environment.  Now, Eclipse enables the business to update the IDE
on demand as well as custom tailor to a specific project or even a specific
developer.  This ultimately means substantial cost and time savings
to the business and a renewed emphasis on solving business problems, rather
than picking new development tools. Jonathan Baker, Technical Evangelist
will be presenting.


Evans Data Market Research
====================
Mike Taylor proposed to the group to
undergo another market research study on the Eclipse market through Evans
Data. Previous research has provided a great body of information. Companies
interested in participating in a study, that would take place in Q2, should
contact Mike at Mike_Taylor@xxxxxxxxxxxxxxxxxx


Karen Frederiksen | Director, Application
Development Technologies | Sybase, Inc. | One Sybase Drive | Dublin, CA
94568 | Direct 925.236.8480 | karen.frederiksen@xxxxxxxxxx |