Marketing Minutes September 13th 2005

[Karen.Frederiksen@xxxxxxxxxx]

Eclipse Marketing Team        Teleconference          September 13, 2005

Time:      12:00-1:00pm EST / 9:00-10:00am PST


Agenda:

·    Eclipse Developer Seminar in China
·    Marketing Session at Eclipse Member Meeting
·    EclipseCon update
·    Eclipse Seminar Series


China Developer Seminar
·    Developer in Seminar hosted in Beijing on December 1st.
·    Chingwau University will help provide some speakers.
·    Agenda: Mike Milinkovich to do the keynote. Then a plenary session on
the architecture. Then someone from the platform teams. There will be a
business track and a technical track.
·    Two tiers of sponsorship, with speaking slots available.
·

Marketing Session at Eclipse Member Meeting

-    Eclipse Marketing Symposium will be held September 21st
-    Carl Zetie of Forrester will be discussing enterprise adoption of
Eclipse and Steven O’Grady will be doing a presentation on bottoms-up
marketing – marketing to developers.

-    Lightening talks: 5-10 minutes devoted to a case study and then open
up for Q&A
o    Profile of Eclipse Developer
o    IBM –  Extends and Expanding the value of open source software
o    White River – Overview of the embedded market
o    Sybase – Profile of successful PR campaign
o    Instantiations – What Portals and online magazines drive traffic
o    Catalyst – Partner programs
o    European and Japanese representation about marketing in each of those
countries
-    Luncheon and then sessions in the afternoon
-    September 15th is deadline for registration
-    40 people have signed up for marketing meeting


EclipseCon 2006
·    Marketing committee has received sponsorship package. In October, the
sponsorship packages will be made available to the public.
·    CFP is out.


Eclipse Seminar Series
The Eclipse Foundation is organizing a seminar series to raise Eclipse’s
visibility.

o    4 cities will be earmarked: Raleigh, Dallas or Austin, Atlanta, San
Diego.
o    To be held in January or February
o    Theme: Adopting Eclipse and open source in the enterprise, with a
business focus as to how you can use Eclipse in the enterprise
o    Seminars to be day in length
§    First half of the day, the seminar would focus on Eclipse and open
source which is more business oriented.
§    2nd half of a day – user group: tutorial/code camp in the afternoon
o    Eclipse Member Companies to sponsor the series. Costs TBD
o    First city to be free as it is a test seminar.

Next Meeting:
Tuesday September 20, 2005

Thank you,
Karen Frederiksen
Director, Application Development Technologies
Product Management - Product Marketing
Sybase, Inc.