Eclipse
European
Marketing Working Group
Call Minutes on Eclipse Booth at
CeBIT
November 22 4:00 pm CET
Next
Call: Friday, December 3rd, 16:00 CET
Confirmed
companies:
Actuate
Bredex
EclipseSource
SOPERA -
1
SOPERA - 2
Instinctools
SIGS
Datacom, Suzanne Herl
Eclipse
Foundation - will be registered
TBD (Target for Friday Nov
26th for confirmations):
Itemis, Wolfgang Neuhaus - Susan will
contact
TaskTop, Neelan Choksi - Susan will contact
Xored -
Nastasia - Katharina will contact
Declined:
Inspire,
Michael Otte
BSI, Andreas Zimmermann
Todos:
- contact
Linux New Media regarding Eclipse series in the Forum (Pluspol
has
contact) - Ralph has approached the organizers, Snezana is
following
up
- pricing for Eclipse flags for better branding on the booth -
Susan
- confirm hotel block at Valk by 6 December
Valk
Anreise : Dienstag 01. März 2011
Abreise : Samstag 05.
März 2011
Anreise Abreise Anz. Typ Erw. Kind Preis pro Zimmer, pro Nacht
01/03/2011 05/03/2011 10 Einzelzimmer 1 0 190,00
Frühstück: zzgl. EURO 15.00 pro Person und
Tag
New
offer
from Bettina Koch
- we
cannot
accept the terms for the increase in price - we have agreed to
a
different deal - Katharina will contact them
- we will all respond
that this is not what we agreed to, and Katharina will contact
them
Standskizze
-
Katharina will also request more info on the stand furniture
-
carpet should be eclipse colors
Banners
- still need
options from Fr Koch - Susan will respond to Fr. Koch re:
outstanding
items
Linus
new
media
- sending in 2 or more submissions per company - open
source and less open source topics
- we can combine shorter
versions into a single demo with Ralph moderating - everyone
to send
Susan to work on a submission with Ralph
(security, cloud
computing, mobility)
- need DE and EN versions
- no deadline
announced yet ?
Robbie
robot at CeBIT - Snezana
- there will be additional costs /
charge for using the robot outside of our booth (promotion
with
Robbie Robot at the booth is free of charge)
- promotion near the
entrance is between 4000 and 8000 Euro (depending on which
entrance
it is).
- if we want the robot to walk through the hall/corridor
they have to proof if it is allowed (risk of injury).
- if it is
allowed, the charge is similar to the promotion near the entry
area.
Open Source Park home page
-
http://www.open-source-park.com/564506.0.html
-
80 guest passes / exhibitor /4 sq. metres
- Fr. Koch will resend
us the floorplan from the open source park
- lower right side of
OS park
- currently located on bottom right of open source park -
we have two open sides-
http://www.open-source-park.com/564505.0.html
-
would the same location as 2010 be possible - center aisle,
across
from the Linux New Media theater
- once we have the plan for the
open source park, we can discuss by email
- specs for a flag
similar to OpenOffice (showing in picture) and how it can be
mounted
on the stand
- larger and more signage along top rail of the
exhibit
- demo area is already planned into the new Island
-
beamer and screen - need to be rented or we can bring our own
-
will send stand description (including furniture)
- open booth
design - open all sides, hanging banners, etc
- will send contact
info for lodging in private homes
- end of November we'll receive
the service documents and guidelines in German (guidelines in
English
as well)
Timeline:
November 2010
- confirm
participating companies
- details of exhibitor benefits (eg. same
as last year?) - on a call that includes Mr. Frank, Pluspol
-
exhibit design - demo area, signage, banners, space for roll
ups, AV
arrangements
(need better ways to highlight the company names on
the stands as well as the Eclipse Foundation in general)
-
submissions for talks ( Linux New Media demoCamp )
- optimize
hotel block
- joint giveaways
December 2010
- production
- banners, signs, standblende
January 2011
- joint
promotion - PR, blogs, newsletters, etc
- release unbooked hotel
rooms (6 weeks prior)
February 2011
- demo
schedule
Notes:
- extended deadline to end of October -
Pluspol however, has been flexible in terms of new
participants
Registration fee
- last year, Pluspol paid the
fees to Deutsche Messe on our behalf because they needed to
fill the
space
- instead of reducing fees, we should negotiate for more
space
- EF will not have its own ped; a listing would also be EUR
300
- SIGS Datacom - EUR 300, plus 1,000
CeBIT 2010
results
Qualified leads per company - 40-60
Postcard mailings -
3000 - demonstrates lots of traffic, but lead gen from the
prize
drawings was not very successful - high volume, no quality
Open
Source Park - had good traffic, located across from
mini-theater from
Linux mag
Ideas:
- Demo area or meeting area in the
booth
- Reception for guests by invitation - would need separate
area
- - Pluspol did open source party last year
- Participate
more in press events and have a joint press release
- Poster -
TBD
- SIGS datacom - insert about the Eclipse Island
- organize
discount for Hotel in Hildesheim
- facebook/twitter posts -
organized so that all companies on the booth prepare 1 post
per day
and publish under the eclipse logo
Robbie Roboter - EUR 300 /
day
The Link for advertising with Robbie Roberter at the cebit
booth. http://www.robbie-werbung.de/
. There are 4 sides for advertising, there is a display for
slides or
product demos, and items (Flyer etc.) can be carried in the
basket in
his hands. A real person is handling the robot onsite. (the
robot
handlers will charge travel expenses). The Robot is lifesized,
can
roam the halls and make audio announcments
Next Call:
Friday, December 3rd, 16:00 CET
We will use GoToMeeting againfor
the next call. The meeting/webinar ID is 869-980-403.
Before
the call, go to https://www2.gotomeeting.com/join/869980403
to register and you will be given a URL. You can connect by
VoIP or
by phone. If you connect by phone, note that you will still
need to
login online for the call to get an audio PIN.
--
Susan
Iwai
Communications Project
Manager
EclipseSource
www.eclipsesource.com