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[eclipse.org-european-marketing-wg] Fwd: Oct 13th Minutes: Eclipse Booth at CeBIT

Eclipse European Marketing Working Group
Call Minutes on Eclipse Booth at CeBIT
October 13, 2010 at 4:00 pm CET


Next Call: Thursday, October 28th at 3:00pm CEST (same details as before, see bottom of email for registration)

Confirmed companies:

Actuate
Bredex
EclipseSource
SOPERA - 1
SOPERA - 2
Instinctools

TBD:
SIGS Datacom, Suzanne Herl
Inspire, Michael Otte

CeBIT 2010 results
Qualified leads per company - 40-60
Postcard mailings - 3000 - demonstrates lots of traffic, but lead gen from the prize drawings was not very successful - high volume, no quality
Open Source Park - had good traffic, located across from mini-theater from Linux mag

Todos:
- contact Linux mag regarding Eclipse series in the Forum (Pluspol has contact) - Katharina
- Katharina will ask Frau Seifert to send the initial contracts and info on included services
- Katharina will also inquire about booth design - open all sides, hanging banners, etc
- Create Eclipse flags for better branding on the booth - Lynn
- Perri has mailed European membership - no responses yet 
- need to put together strawman timeline - Lynn / Katharina / Susan

Notes:
- extended deadline to end of October - notify Pluspol we have 6 confirmed, and more may follow - Katharina
- EF will not have its own ped


Ideas:


- Demo area - TBD
- Participate more in press events and have a joint press release
- Poster - TBD
- SIGS datacom - insert about the Eclipse Island
- organize discount for Hotel in Hildesheim

- facebook/twitter posts - organized so that all companies on the booth prepare 1 post per day and publish under the eclipse logo

- Robbie Roboter - EUR 300 -  http://www.robbie-werbung.de/

Robot has 4 sides for advertising, a display for slides or product demo, and something (Flyer etc.) can be carried in the basket in the robot's hands
- a real person runs the robot onsite.


Next Call:  Thursday, October 28th 15:00 CET
We will use GoToMeeting againfor the next call.  The meeting/webinar ID is 869-980-403.

Before the call, go to https://www2.gotomeeting.com/join/869980403  to register and you will be given a URL.  You can connect by VoIP or by phone.  If you connect by phone, note that you will still need to login online for the call to get an audio PIN.



--

Susan Iwai
Communications Project Manager

EclipseSource
www.eclipsesource.com

Tel: +49 721 664 7330
Fax: +49 721 664 73329
Mobile: +49 170 811 3791

Innoopract Information Systems GmbH
Stephanienstrasse 20, 76133 Karlsruhe, Germany
General Manager: Jochen Krause
Registered Office: Karlsruhe, Commercial Register Mannheim HRB 107883
www.innoopract.com



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