Eclipse
European Marketing Working Group
Call Minutes on Eclipse Booth at CeBIT
October 13, 2010 at 4:00 pm CET
Next Call: Thursday, October 28th at 3:00pm CEST (same
details as before, see bottom of email for registration)
Confirmed companies:
Actuate
Bredex
EclipseSource
SOPERA - 1
SOPERA - 2
Instinctools
TBD:
SIGS Datacom, Suzanne Herl
Inspire, Michael Otte
CeBIT 2010 results
Qualified leads per company - 40-60
Postcard mailings - 3000 - demonstrates lots of traffic, but
lead gen from the prize drawings was not very successful -
high volume, no quality
Open Source Park - had good traffic, located across from
mini-theater from Linux mag
Todos:
- contact Linux mag regarding Eclipse series in the Forum
(Pluspol has contact) - Katharina
- Katharina will ask Frau Seifert to send the initial
contracts and info on included services
- Katharina will also inquire about booth design - open all
sides, hanging banners, etc
- Create Eclipse flags for better branding on the booth -
Lynn
- Perri has mailed European membership - no responses yet
- need to put together strawman timeline - Lynn / Katharina
/ Susan
Notes:
- extended deadline to end of October - notify Pluspol we
have 6 confirmed, and more may follow - Katharina
- EF will not have its own ped
Ideas:
- Demo area - TBD
- Participate more in press events and have a joint press
release
- Poster - TBD
- SIGS datacom - insert about the Eclipse Island
- organize discount for Hotel in Hildesheim
- facebook/twitter posts - organized so that all companies
on the booth prepare 1 post per day and publish under the
eclipse logo
- Robbie Roboter - EUR 300 - http://www.robbie-werbung.de/
Robot has 4 sides for advertising, a display for slides or
product demo, and something (Flyer etc.) can be carried in
the basket in the robot's hands
- a real person runs the robot onsite.
Next Call: Thursday, October 28th 15:00 CET
We will use GoToMeeting againfor the next call. The
meeting/webinar ID is 869-980-403.
Before the call, go to https://www2.gotomeeting.com/join/869980403
to register and you will be given a URL. You can connect by
VoIP or by phone. If you connect by phone, note that you
will still need to login online for the call to get an audio
PIN.
--
Susan Iwai
Communications Project Manager
EclipseSource
www.eclipsesource.com
Tel: +49 721 664 7330
Fax: +49 721 664 73329
Mobile: +49 170 811 3791
Innoopract Information Systems GmbH
Stephanienstrasse 20, 76133 Karlsruhe, Germany
General Manager: Jochen Krause
Registered Office: Karlsruhe, Commercial Register Mannheim
HRB 107883
www.innoopract.com
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