| [eclipse.org-european-marketing-wg] Agenda European Marketing WG Tues Feb 24th |
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5 - Reminders
Eclipse magazine - English
- will not be launched at eclipseCon - stay tuned for info from Nadja
JAX / Eclipse Forum Europe, 20-24 April, Mainz - Nadja
- overview of the marketing for EFE
- Nadja has sent information on member-to-member benefits
- Eclipse Banner is now available for shared use by European members.
- Eclipse Brochures are available on http://wiki.eclipse.org/Marketing_Resources#Brochures
Appendix I- Ideas for future initiatives
- Theme days - eg. Banking Day, future Insurance Day is being planned
- Stammtisch - organizing and promoting
- Software and Support Verlag has announced the last ones in Bonn and Frankfurt on their web properties
- Image Advertising - deferred to the group to bring this forward it if seems feasible as an initiative for the WG
- Country-specific programs
- Information about Eclipse outreach in various European regions and countries
Marketing Symposium, ESE 2008
3 - Eclipse Day for business people - getting started with Eclipse
4 - Communications initiatives
Changing the sell to be suitable for runtimes - Eclipse communications has been geared towards selling tools
New customers need to be educated in the eclipse approach to issues such as liability, IP protection
Overall: A business communications strategy should complement the technical communications strategy and activities
generate common press releases, mentioning several companies that offer Open Source products & services targeted at one sector such as the banking industry or insurance companies
identify and use a news wire for the distribution of common press releases in Europe or in selected European countries
adapt key data & information about Open Source for the European Market: - Sort out and communicate the results of surveys regarding the Open Source market with regard to their relevance for Europe and/or selected European countries
communicate the importance of key events like the annual release train of the Eclipse Foundation to the press in Europe, pointing out why this is relevant for the European market
Creating bundles for verticals might ease the adoption - the banking stack
(Member) Success stories
Background information on vertical industries – e.g. RCP use cases
Mission critical eclipse based projects
success statistics – e.g. eclipse is used in 90% of banks in xx
eclipse.org/sales package: provide more information which supports sales