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[eclipse.org-european-marketing-wg] Agenda European Marketing WG Tues Feb 24th
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European Marketing Working Group
Agenda, Tuesday, February 24th, 16:00 CET
Dial-in info:
Ottawa and International: +1 613 287 8000
Toll-free:
NOTE: the Toll Free numbers may not work from a mobile phone.
North America: 866 362 7064
Finland: 990 800 2288 3502
France (excl. Monaco): 00 800 2288 3502
Germany: 00 800 2288 3502
Sweden: 00 800 2288 3502
United Kingdom: 00 800 2288 3502
Participant p/c: 187860#
1 - News and Updates
Eclipse Community Awards
Update from Lynn: the commercial awards are in the judging stage and the voting on the individual awards is open until Feb. 27. We will likely post a list of finalists for both groups the 2nd week of March.
Training series
8 weeks April 6 - May 29th
Agreement has been sent out, with a list of the required info.
Eclipse members training calendar
- will be introduced on the wiki for all member training courses
EclipseStammtisch
Munich - 4 March - Christine has sent info
Braunschweig - 26 February - Alexandra has sent info
2 - EclipseCon 2009 - Donald
- update
3- Test conferences jointly
Plan is to have a joint exhibit as we did at JavaPolis at 3 conferences for 2009
- focus on European conferences
- look at Linux Tage, bring forward suggestions as we receive the notifications
2009
- Linux Tage, Berlin 24-27 June, IDG conference, 12,000 attendees - Yuri has forwarded offer to review - see attachment
- JavOXX, December - a lot of students ...
2010
- Solution Linux, Paris, end of March - large event, but so far little eclipse content there, SOPERA
- Cebit - Linux New Media exhibit - not a walkin conference - a meeting conference
- Java Forum Stuttgart, July 2010 - EUR 3000 for med. sponsorship
4- Developing content to market eclipse to executives
Create a 'slide library' - propose content - Andrea Mörike, Helge Brzoska, Joern Weigle
- http://wiki.eclipse.org/Marketing_Resources
- do any members in this group have generic marketing materials for decision makers they could donate?
- what do we have, what is missing, can we produce what is needed?
Marketing plan for 2009
Brainstorming:
- key messages, key influencers/events/analysts/press
- implementation plan
5 - Reminders
Eclipse magazine - English
- will not be launched at eclipseCon - stay tuned for info from Nadja
JAX / Eclipse Forum Europe, 20-24 April, Mainz - Nadja
- overview of the marketing for EFE
- Nadja has sent information on member-to-member benefits
EclipsIST 2009, April 28-29, Istanbul - Karen Dai
http://www.eclipsist.org/
See posting to this list from Karen.
Registration opened yesterday - 50 registrations so far
Eventbrite registration system - free for free conferences
Insurance days
Munich / Cologne May 5th
- agenda is almost complete
- location is being reconsidered
Amsterdam May 6th
- still doing background research for success stories and sponsors
Finances
- banking day organizers simply shared expenses, capped at EUR 3000
- Embedded day is EUR 1000 sponsorship towards marketing and catering
Eclipse Embedded Day - June 25th, Stuttgart
- focusing on embedded, telematics - call for papers closes April 10th
- contact Christine Mitterbauer, MicroDoc
- http://wiki.eclipse.org/EclipseEmbeddedDayStgt
EclipseTime 2009, 23-24 June, Toulouse
- sponsors will have booth, 40 min talk and on website and materials, EUR 1500
- 150 people - managers, technical ; downtown Toulouse venue
- first day will be talks, 2nd day workshops, possibly evening demoCamp
- Jocya has sent info
Eclipse Day Karlsruhe - July or Sept
- Banking day in Paris - late 2009?- Eclipse Banner is now available for shared use by European members.
- Eclipse Brochures are available on http://wiki.eclipse.org/Marketing_Resources#Brochures
Appendix I- Ideas for future initiatives
- Theme days - eg. Banking Day, future Insurance Day is being planned
- Stammtisch - organizing and promoting
- Software and Support Verlag has announced the last ones in Bonn and Frankfurt on their web properties
- Image Advertising - deferred to the group to bring this forward it if seems feasible as an initiative for the WG
- Country-specific programs
- Information about Eclipse outreach in various European regions and countries
Marketing Symposium, ESE 2008
1 - Business 'portal'
2 - Create a 'slide library' - propose content - Andrea Mörike, Helge Brzoska, Joern Weigle
3 - Eclipse Day for business people - getting started with Eclipse
4 - Communications initiatives
Changing the sell to be suitable for runtimes - Eclipse communications has been geared towards selling tools
New customers need to be educated in the eclipse approach to issues such as liability, IP protection
Overall: A business communications strategy should complement the technical communications strategy and activities
generate common press releases, mentioning several companies that offer Open Source products & services targeted at one sector such as the banking industry or insurance companies
identify and use a news wire for the distribution of common press releases in Europe or in selected European countries
adapt key data & information about Open Source for the European Market: - Sort out and communicate the results of surveys regarding the Open Source market with regard to their relevance for Europe and/or selected European countries
communicate the importance of key events like the annual release train of the Eclipse Foundation to the press in Europe, pointing out why this is relevant for the European market
5- Other initiatives
--
With kind regards
Dr. Jörn Weigle
__________________________
COO
Weigle Wilczek GmbH
Martinstraße 42-44
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Germany
T (+49) 711 / 45 99 98 - 0
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