[eclipse.org-european-marketing-wg] Agenda European Marketing WG Tues Ja

[Susan Iwai <siwai@xxxxxxxxxxxxxxxxx>]

Hi everyone - minutes for today's call -
Regards,
Susan

---------------------------
European Marketing Working Group
Agenda, Tuesday, January 27th, 16:00 CET

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Participant p/c:  187860#

1 - News and Updates


Eclipse Community Awards nominations close January 31st
- panel of judges, announced at EclipseCon Monday night
- http://www.eclipse.org/org/foundation/eclipseawards/index.php

EclipsIST 2009,  April 28-29, Istanbul - Karen Dai
http://www.eclipsist.org/

Training series - Lynn
8 week April 6 - May 29th
Group calendar

Insurance day
- Munich and Amsterdam?
- targetting May 5/6

Eclipse Embedded Day - end June/early July, Munich/Stuttgart
- focusing on embedded, telematics
- intiating company is MicroDoc, inviting collaborators - contact Christine Mitterbauer, MicroDoc
- Ian invited Christine to send announcements to the general marketing list and this one

Eclipse Day Karlsruhe - June 25th - tentative

2- Test conferences jointly
Plan is to have a joint exhibit as we did at JavaPolis at 3 conferences for 2009
Action Item for all - send conference suggestions to Susan with a brief explanation of why we should attend and rough pricing for a small booth. 
- Cebit was one suggestion
- we'll shorten/lengthen the list on the Jan 27th call
- Solution Linux, Paris, end of March - large event, but so far little eclipse content there
- Linux Tage, Berlin 24-27 June, IDG conference
- Cebit - Linux New Media exhibit (

3. Webinars - Stephanie Pietzker

4- Developing content to market eclipse to executives

Create a 'slide library' - propose content - Andrea Mörike, Helge Brzoska, Joern Weigle
- http://wiki.eclipse.org/Marketing_Resources

- do any members in this group have generic marketing materials for decision makers they could donate?
- what do we have, what is missing, can we produce what is needed?

Marketing plan for 2009 - Agenda Item for Jan 27th - Ian
in the next call we'll brainstorm:
- key messages, key influencers/events/analysts/press
- implementation plan

5  - Reminders

Call for future European Marketing WG chairpeople

Instantiations Event: Using Eclipse as an Application Platform in the Enterprise
28-29 January, Munich http://www.ars.de/web/news/sonstige/instantiations_de.do

OOP 2009 - 26-30 January -  Joint OOP Eclipse Pavilion
Information and details: http://dev.eclipse.org/mhonarc/lists/eclipse.org-european-marketing-wg/msg00011.html

 JAX / Eclipse Forum Europe, 20-24 April, Mainz - Nadja
-  overview of the marketing for EFE
- Nadja has sent information on member-to-member benefits

S&S planning a new English Eclipse magazine
- send editorial ideas to Nadja

EclipseTime 2009, Toulouse
- end June
- event will be opened to up to 10 sponsors
- 200 people - managers, technical folks
- Jocya will send info

Joint press release - Manuela and Susan
- WW, Bredex, Anyware
- EclipseCon - end Feb, early March
- next steps offline

Banking Day London, Feb 10th or 12th - Ian
- http://wiki.eclipse.org/EclipseBankingDayLondon
- registrations excellent - 60/80 slots registered

Banking day in Paris - Katherina Streater / Joern have approached Ian and it will go ahead later in 2009

- Eclipse Banner is now available for shared use by European members.
- Eclipse Brochures are available on http://wiki.eclipse.org/Marketing_Resources#Brochures

  Appendix I- Ideas for future initiatives

- Theme days - eg. Banking Day, future Insurance Day is being planned
- Stammtisch - organizing and promoting
    - Software and Support Verlag has announced the last ones in Bonn and Frankfurt on their web properties
- Image Advertising - deferred to the group to bring this forward it if seems feasible as an initiative for the WG
- Country-specific programs
    - Information about Eclipse outreach in various European regions and countries

Marketing Symposium, ESE 2008

1 - Business 'portal'

2 - Create a 'slide library' - propose content - Andrea Mörike, Helge Brzoska, Joern Weigle

3 - Eclipse Day for business people - getting started with Eclipse

4 - Communications initiatives

• Changing the sell to be suitable for runtimes - Eclipse communications has been geared towards selling tools

• New customers need to be educated in the eclipse approach to issues such as liability, IP protection

• Overall: A business communications strategy should complement the technical communications strategy and activities

• generate common press releases, mentioning several companies that offer Open Source products & services targeted at one sector such as the banking industry or insurance companies

• identify and use a news wire for the distribution of common press releases in Europe or in selected European countries

• adapt key data & information about Open Source for the European Market: - Sort out and communicate the results of surveys regarding the Open Source market with regard to their relevance for Europe and/or selected European countries

• communicate the importance of key events like the annual release train of the Eclipse Foundation to the press in Europe, pointing out why this is relevant for the European market

  5- Other initiatives

• Creating bundles for verticals might ease the adoption - the banking stack

• (Member) Success stories

  • Background information on vertical industries – e.g. RCP use cases

  • Mission critical eclipse based projects

  • success statistics – e.g. eclipse is used in 90% of banks in xx

• eclipse.org/sales package: provide more information which supports sales

--
Susan Iwai
Communications Project Manager

EclipseSource 
www.eclipsesource.com
Innoopract 
www.innoopract.com

Attachment: Marketing Plans for 2009.ppt
Description: MS-Powerpoint presentation