| [eclipse.org-european-marketing-wg] Slides from Marketing Symposium |
Regards, Stefanie
Hi everyone - here is the agenda for today's call - Regards, Susan
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**European Marketing Working Group Agenda, *Tuesday, December 9th, 15:00 CET *
**1 - News and Updates * Feedback on ESE 2008 Sponsorship - online survey?
Invitiation for Presenters from Marketing Symposium to post their slides to this mailing list
Instantiations Event: Using Eclipse as an Application Platform in the Enterprise
28-29 January, Munich http://www.ars.de/web/news/sonstige/instantiations_de.do
*2 - **JAX / Eclipse Forum Europe, 20-24 April, Mainz* - *Nadja * - overview of the marketing for EFE
*3 - **Joint press release* - *Manuela *and *Susan *
*4 - New Items*
Feedback on demo camps* *
*5 - Reminders *
*Items for the first call in January (Jan 6 or Jan 13)*
What are the business events for eclipse?
- vertical days, Open Source Meets Business
- Linux Tag, IDG conference in Berlin, June 2009 - add to agenda for next year - *question for Ian
*
Training series- feedback
WW - response was increased over last year, Ind TSI, Innoopract - same
Could this become a permanent feature on eclipse.org ? - *Yuri/Joern question for Ian*
Insurance day - next step is a kick off call for organizers
Banking Day New York, December 9th - Ian - 40 registrations until November 4th, growing 2-3 per day - hosted at Morgan Stanley - Details on http://www.eclipse.org/banking
Banking Day London - Ian - Early February as targeted date for the event - Local partner for organizing and promoting the event will be required - Sponsorship available: Interested parties please contact Ian Skerrett
Banking Day Amsterdam - Jörn
- Industrial TSI is interested in organizing a Banking Day in Amsterdam
- WeigleWilczek will support
- Might be held closely before / after EBD London to reduce travel for speakers
*
* Banking day in Paris - *Katherina Streater / Joern* have approached Ian and it will go ahead later in 2009
- Eclipse Banner is now available for shared use by European members.
- Eclipse Demo Camps - check out the November 2008 Demo Camps - http://wiki.eclipse.org/Eclipse_DemoCamps_November_2008. The camps are publicized on eclipse.org and each camp is supported up to USD 500.00 by the Eclipse Foundation
OOP 2009 - 26-30 January - Joint OOP Eclipse Pavlion
Information and details: http://dev.eclipse.org/mhonarc/lists/eclipse.org-european-marketing-wg/msg00011.html
Eclipse Brochures are available on http://wiki.eclipse.org/Marketing_Resources#Brochures
*5 - Ideas for fututre initiatives*
- Theme days - eg. Banking Day, future Insurance Day is being planned
- Stammtisch - organizing and promoting
- Software and Support Verlag has announced the last ones in Bonn and Frankfurt on their web properties
- Image Advertising - deferred to the group to bring this forward it if seems feasible as an initiative for the WG
- Country-specific programs
- Information about Eclipse outreach in various European regions and countries
*Marketing Symposium*, ESE 2008
1 - Business 'portal' 2 - Create a 'slide library' - propose content - Andrea Mörike, Helge Brzoska, Joern Weigle
3 - Eclipse Day for business people - getting started with Eclipse
4 - Communications initiatives
*
Changing the sell to be suitable for runtimes - Eclipse communications has been geared towards selling tools
*
New customers need to be educated in the eclipse approach to issues such as liability, IP protection
*
Overall: A business communications strategy should complement the technical communications strategy and activities
*
generate common press releases, mentioning several companies that offer Open Source products & services targeted at one sector such as the banking industry or insurance companies
*
identify and use a news wire for the distribution of common press releases in Europe or in selected European countries
*
adapt key data & information about Open Source for the European Market: - Sort out and communicate the results of surveys regarding the Open Source market with regard to their relevance for Europe and/or selected European countries
*
communicate the importance of key events like the annual release train of the Eclipse Foundation to the press in Europe, pointing out why this is relevant for the European market
5 - Other initiatives
*
Creating bundles for verticals might ease the adoption - the banking stack
*
(Member) Success stories
o
Background information on vertical industries – e.g. RCP use cases
o
Mission critical eclipse based projects
o
success statistics – e.g. eclipse is used in 90% of banks in xx
*
eclipse.org/sales package: provide more information which supports sales
*
*--
Susan Iwai
Communications Project Manager
EclipseSource www.eclipsesource.com
Innoopract www.innoopract.com
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