[eclipse.org-european-marketing-wg] Slides from Marketing Symposium

[Stefanie Peitzker <stefanie.peitzker@xxxxxxxxxxxxxx>]

Anyone who is interested -
the
Here are the slides from my short presentation at this year´s Marketing 
Symposium on "How to do successful webinars".

Regards,
Stefanie

Susan Iwai schrieb:
> Hi everyone - here is the agenda for today's call -
> Regards,
> Susan
>
> ----------------------------
>
> *Dial-in info:*
> Ottawa and International: +1 613 287 8000
>
> Toll-free:
> *NOTE*: the Toll Free numbers may not work from a mobile phone.
>
> North America: 866 362 7064
> Finland: 990 800 2288 3502
> France (excl. Monaco): 00 800 2288 3502
> Germany: 00 800 2288 3502
> Sweden: 00 800 2288 3502
> United Kingdom: 00 800 2288 3502
>
> *Participant p/c: 187860#
>
> **European Marketing Working Group
> Agenda, *Tuesday, December 9th, 15:00 CET
> *
>
> **1 - News and Updates
> *
> Feedback on ESE 2008 Sponsorship
> - online survey?
>
> Invitiation for Presenters from Marketing Symposium to post their 
> slides to this mailing list
>
> Instantiations Event: Using Eclipse as an Application Platform in the 
> Enterprise
> 28-29 January, Munich 
> http://www.ars.de/web/news/sonstige/instantiations_de.do
>
>
> *2 - **JAX / Eclipse Forum Europe, 20-24 April, Mainz* - *Nadja *
> - overview of the marketing for EFE
>
> *3 - **Joint press release* - *Manuela *and *Susan
> *
>
> *4 - New Items*
>
> Feedback on demo camps*
> *
>
> *5 - Reminders
> *
>
> *Items for the first call in January (Jan 6 or Jan 13)*
> What are the business events for eclipse?
> - vertical days, Open Source Meets Business
> - Linux Tag, IDG conference in Berlin, June 2009 - add to agenda for 
> next year - *question for Ian
> *
>
> Training series- feedback
> WW - response was increased over last year, Ind TSI, Innoopract - same
> Could this become a permanent feature on eclipse.org ? - *Yuri/Joern 
> question for Ian*
>
>
> Insurance day - next step is a kick off call for organizers
>
> Banking Day New York, December 9th - Ian
> - 40 registrations until November 4th, growing 2-3 per day
> - hosted at Morgan Stanley
> - Details on http://www.eclipse.org/banking
>
> Banking Day London - Ian
> - Early February as targeted date for the event
> - Local partner for organizing and promoting the event will be required
> - Sponsorship available: Interested parties please contact Ian Skerrett
>
> Banking Day Amsterdam - Jörn
> - Industrial TSI is interested in organizing a Banking Day in Amsterdam
> - WeigleWilczek will support
> - Might be held closely before / after EBD London to reduce travel for 
> speakers
> *
> * Banking day in Paris - *Katherina Streater / Joern* have approached 
> Ian and it will go ahead later in 2009
>
> - Eclipse Banner is now available for shared use by European members.
> - Eclipse Demo Camps - check out the November 2008 Demo Camps - 
> http://wiki.eclipse.org/Eclipse_DemoCamps_November_2008. The camps are 
> publicized on eclipse.org and each camp is supported up to USD 500.00 
> by the Eclipse Foundation
>
> OOP 2009 - 26-30 January - Joint OOP Eclipse Pavlion
> Information and details: 
> http://dev.eclipse.org/mhonarc/lists/eclipse.org-european-marketing-wg/msg00011.html
>
> Eclipse Brochures are available on 
> http://wiki.eclipse.org/Marketing_Resources#Brochures
>
> *5 - Ideas for fututre initiatives*
>
> - Theme days - eg. Banking Day, future Insurance Day is being planned
> - Stammtisch - organizing and promoting
> - Software and Support Verlag has announced the last ones in Bonn and 
> Frankfurt on their web properties
> - Image Advertising - deferred to the group to bring this forward it 
> if seems feasible as an initiative for the WG
> - Country-specific programs
> - Information about Eclipse outreach in various European regions and 
> countries
>
> *Marketing Symposium*, ESE 2008
>
> 1 - Business 'portal' 2 - Create a 'slide library' - propose content - 
> Andrea Mörike, Helge Brzoska, Joern Weigle
>
> 3 - Eclipse Day for business people - getting started with Eclipse
>
> 4 - Communications initiatives
>
>    *
>
>       Changing the sell to be suitable for runtimes - Eclipse
>       communications has been geared towards selling tools
>
>    *
>
>       New customers need to be educated in the eclipse approach to
>       issues such as liability, IP protection
>
>    *
>
>       Overall: A business communications strategy should complement
>       the technical communications strategy and activities
>
>    *
>
>       generate common press releases, mentioning several companies
>       that offer Open Source products & services targeted at one
>       sector such as the banking industry or insurance companies
>
>    *
>
>       identify and use a news wire for the distribution of common
>       press releases in Europe or in selected European countries
>
>    *
>
>       adapt key data & information about Open Source for the European
>       Market: - Sort out and communicate the results of surveys
>       regarding the Open Source market with regard to their relevance
>       for Europe and/or selected European countries
>
>    *
>
>       communicate the importance of key events like the annual release
>       train of the Eclipse Foundation to the press in Europe, pointing
>       out why this is relevant for the European market
>
> 5 - Other initiatives
>
>    *
>
>       Creating bundles for verticals might ease the adoption - the
>       banking stack
>
>    *
>
>       (Member) Success stories
>
>          o
>
>             Background information on vertical industries – e.g. RCP
>             use cases
>
>          o
>
>             Mission critical eclipse based projects
>
>          o
>
>             success statistics – e.g. eclipse is used in 90% of banks
>             in xx
>
>    *
>
>       eclipse.org/sales package: provide more information which
>       supports sales
>
> *
> *--
> Susan Iwai
> Communications Project Manager
> EclipseSource 
> www.eclipsesource.com
> Innoopract 
> www.innoopract.com
>
> ------------------------------------------------------------------------
>
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> eclipse.org-european-marketing-wg@xxxxxxxxxxx
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>   

--
Mit freundlichen Grüßen
Stefanie Peitzker 

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Stefanie Peitzker 
Marketing Manager
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Innovations Softwaretechnologie GmbH
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Fax: +49(0)7545-202-301
stefanie.peitzker@xxxxxxxxxxxxxx
www.visual-rules.de
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