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[eclipse.org-european-marketing-wg] Minutes European Marketing WG Tues. Nov 25 15:00]

Hi everyone -  here are the minutes from Tuesday's call.  Additional notes, comments are welcome -

Regards,
Susan

----------------------------


European Marketing Working Group
Minutes,
Tuesday, November 25th, 15:00 CET



1 - News and Updates
EclipseCon 2009 submission deadline extended to Friday November 28th

DevOXX, 8-12 December, Antwerp
Newsletter announced 3000 registrations
Eclipse Foundation has reserved one plug-in booth for joint exhibition of Eclipse projects.
Booth schedule is fairly full, but Interested parties should contact Lynn Gayowski

2 - Eclipse Summit Europe 2008, 18-20 November, Ludwigsburg

General impressions/debrief
WW - more active this year, leads were good
Actuate - always worthwhile, conversations are interesting, oem opportunities, lead generation is a little weak
ComPeople - networking, program, seemed more like trade show like JAX - opening up to decision makers
Instincttools - although its posted as a developer conference, there was business content and participants

Katherina / Susan will follow up with Ralph/Bjorn
- Feedback on Sponsorship - online survey?
- Was there a higher percentage of decision makers at the conference this year?

Results of the Marketing symposium - Susan will add to list of future initiatives

Presenters from the Symposium will post slides to this mailing list

3 - New Items

Banking day in Paris - Katherina Streater / Joern have approached Ian and it will go ahead later in 2009

Insurance day - next step is a kick off call for organizers

Items for Dec 9th call:

Eclipse Forum Europe - Nadja will give us an overview of the marketing for EFE on the Dec 9th call
Proposal for Joint press releases - Manuela and Susan

Items for the first call in January (Jan 6 or Jan 13)
What are the business events for eclipse?
- vertical days, Open Source Meets Business
- Linux Tag, IDG conference in Berlin, June 2009  - add to agenda for next year
- question for Ian

Training series- feedback
WW - response was increased over last year, Ind TSI, Innoopract - same
Could this become a permanent feature on eclipse.org ? - Yuri/Joern question for Ian

4 - Reminders
Banking Day New York, December 9th - Ian
- 40 registrations until November 4th, growing 2-3 per day
- hosted at Morgan Stanley
- Details on http://www.eclipse.org/banking

Banking Day London - Ian
- Early February as targeted date for the event
- Local partner for organizing and promoting the event will be required
- Sponsorship available: Interested parties please contact Ian Skerrett

Banking Day Amsterdam - Jörn
- Industrial TSI is interested in organizing a Banking Day in Amsterdam
- WeigleWilczek will support
- Might be held closely before / after EBD London to reduce travel for speakers

- Eclipse Banner is now available for shared use by European members.
- Eclipse Demo Camps - check out the November 2008 Demo Camps - http://wiki.eclipse.org/Eclipse_DemoCamps_November_2008.  The camps are publicized on eclipse.org and each camp is supported up to USD 500.00 by the Eclipse Foundation

OOP 2009 - 26-30 January -  Joint OOP Eclipse Pavlion
Information and details: http://dev.eclipse.org/mhonarc/lists/eclipse.org-european-marketing-wg/msg00011.html

Eclipse Brochures are available on http://wiki.eclipse.org/Marketing_Resources#Brochures


5 - Ideas for fututre initiatives

- Theme days - eg. Banking Day, future Insurance Day is being planned
- Stammtisch - organizing and promoting
    - Software and Support Verlag has announced the last ones in Bonn and Frankfurt on their web properties
- Image Advertising - deferred to the group to bring this forward it if seems feasible as an initiative for the WG
- Country-specific programs
    - Information about Eclipse outreach in various European regions and countries
- Please collect and propose new ideas!


Next call:  Tuesday, December 9th, 15:00 CET

Dial-in info:
Ottawa and International:  +1 613 287 8000

Toll-free:
NOTE:  the Toll Free numbers may not work from a mobile phone.

 North America:   866 362 7064
 Finland:  990 800 2288 3502
 France (excl. Monaco):  00 800 2288 3502
 Germany:  00 800 2288 3502
 Sweden:  00 800 2288 3502
 United Kingdom:  00 800 2288 3502

Participant p/c:  187860#

--
Susan Iwai
Communications Project Manager
EclipseSource 
www.eclipsesource.com
Innoopract 
www.innoopract.com


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