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[eclipse.org-european-marketing-wg] Minutes Marketing WG Tuesday Oct 7th 15:00 CET

Hi everyone,
Here are notes from yesterday's call.  Comments welcome -
Regards,
Susan

-----------------------------

European Marketing Working Group
Minutes,
Tuesday, October 7th, 15:00 CET


1 - News and Updates

DevOXX
Plug-in exhibit to be confirmed.  Eclipse Foundation has budget to contribute one plug-in booth or EUR 3,000.
Weigle Wilczek and Innoopract will likely participate.  Others interested in participating should contact Ian -  ian (dot) skerrett (at) eclipse (dot) org

Stammtisch in Munich - Tuesday, October 14th,  19:00
Wirtshaus im GrünTal 
(
http://www.kuffler-gastronomie.de/de/muenchen/gruental/index.php, Grüntal 15, 81925 München)
Ralph Mueller will be attending.

Eclipse Brochures - Ian
Please send Ian your feedback on the Foundation and Membership brochures. http://wiki.eclipse.org/Marketing_Resources#Brochures

2 - Eclipse Summit Europe 2008 - Ralph / Ian

Sponsor information packages - should be out by the end of this week - Ralph

Marketing WG Workshop program proposal and logistics update (date/time) -  Ian
Tuesday, November 18th,  09:00-12:00 - open to Foundation members only
Proposed Presentations:
-Industry analyst on open source and enterprise
-Selecting content that effectively targets developers
- Experience reports - 15 min on topics such as promoting on eclipse.org, data collector information
- 1 hour brainstorming session - how to sell eclipse to senior executives

- Location selection process for ESE 2009 - Ralph
Toulouse visit was successful - however, the location is roughly 1/3 more expensive than Ludwigsburg
Program may expand to 3 days,  would like to grow to 600 attendees - need to confirm that it will be possible in Toulouse venue
Team will survey sponsors regarding their support for an event to be held in Toulouse
- Itemis - +1
- Ericsson - +1

- Does Toulouse conflict with Eclipse NYC? 
historically, they were in the same week to share speakers, in the same way as Jax shares speakers with EclipsIST in the spring
team will consult Eclipse NYC organizers

- Should the sponsorship structure change?
current is one sponsorship level - booth, website space, printed materials, 2 free conference passes, access to job board
change would be to include higher sponsorship levels with increased sponsorship features, such as sponsored talks
- Ian offered to help bring this topic forward in various venues over the coming weeks

- Jocya from Anyware will send information about Toulouse and Toulouse opportunities to this mailing list

- Patrick from Itemis will provide information about Karlsruhe as alternative

3  
Other Items
Day of the week / Time for regular call - every second Tuesday at 15:00 CET

CeBit
- Linux Magazin open source area - interested companies should contact Ian

Banking Day, New York City, December 9th
- call for sponsors
- Morgen Stanley is hosting event at their site
- talks from banks and Eclipse Projects - Morgen Stanley, Bank of America, etc
- 100-150 attendees, architects, senior development managers

Banking Day, London -  Jan/Feb - TBC
- Weigle Wilczek, Actuate and Instantiations expressed interest

OSGi poster from Software and Support Verlag
- to be published in December issue of JavaMagazin
- roughly EUR 3500 to have logo included on poster
- contact Joern and Nadja for information about content
- deadline for participation is October 29th
- Nadja will send info to mailing list


4.  Ideas for fututre initiatives:
Theme days - eg. Banking Day, future Insurance Day is being planned
Stammtisch - organizing and promoting
 - Software and Support Verlag has announced the last ones in Bonn and Frankfurt on their web properties
Image Advertising - deferred to the group to bring this forward it if seems feasible as an initiative for the WG
Country-specific programs - information about eclipse outreach in various European regions and countries
Brochure translation - translate the brochure content for member use


5.
Reminders:
- Reminder re: Eclipse Now You Can, Paris, October 21st  http://www.eclipse-nowyoucan.com/
- Eclipse Banner is now available for shared use by European members.  Appeared already at the eclipse banking day.
- Eclipse Demo Camps - a new round of demo camps is planned for November 2008.  The camps are publicized on eclipse.org and each camp is supported up to USD 300.00 by the Eclipse Foundation.


Next call:  Tuesday, October 21st, 15:00 CET
Dial-in info:

Ottawa and International:  +1 613 287 8000

Toll-free:
NOTE:  the Toll Free numbers may not work from a mobile phone.

 North America:   866 362 7064
 Finland:  990 800 2288 3502
 France (excl. Monaco):  00 800 2288 3502
 Germany:  00 800 2288 3502
 Sweden:  00 800 2288 3502
 United Kingdom:  00 800 2288 3502

Participant p/c:  187860#


--
Susan Iwai
Communications Project Manager

www.innoopract.com




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