Here are the
minutes from yesterday's call. Let me know if I've missed any points -
Regards,
Susan
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European
Marketing Working Group
Minutes, Tuesday September 23rd
Next Call Tuesday October 7th, 2008 15:00 CET
Dial-in
info:
Ottawa
and
International: +1 613 287 8000
Toll-free:
NOTE: the Toll Free numbers may not work from a mobile phone.
North America: 866 362 7064
Finland:
990 800 2288 3502
France (excl. Monaco):
00 800 2288 3502
Germany:
00 800 2288 3502
Sweden:
00 800 2288 3502
United Kingdom:
00 800 2288 3502
Participant p/c:
187860#
1
- Introduction to the Marketing Working Group
Ian briefly described how the group was formed, originally as a
followup to a Marketing Stammtisch held in May in Germany. The group
is now 'official', limited to Eclipse Foundation members. Joern
Weigle and Susan Iwai will serve as the initial co-chairs. The Working
Group (WG) will meet every two weeks, with the initial goal to select
and pursue 2-3 initiatives such as a Marketing workshop at ESE and
co-exhibiting at conferences. Other positive outcomes of the WG wil be
networking among participants, growing our collective knowledge base
about marketing and outreach activities on Eclipse and sharing related
news and information.
Anti-trust - Ian reminded the group to avoid discussing
competitive information, especially as it relates to pricing. He
requested that all participants review the anti-trust policy on
eclipse.org http://www.eclipse.org/org/documents/Eclipse%20ANTITRUST%202003_11_10%20Final.pdf
2. ESE Marketing WG Workshop - Ian
Ian has confirmed a space for the workshop. Suggested topics include:
- tips for organizing/hosting eclipse outreach events
- how to get business talking about eclipse (eg. Eclipse Banking Day)
- Best practices for developer communication, community building -
Redmonk analyst as speaker, Entwickler.com editor as speaker
- Jocya Leroy will send list of French analysts
- Ian Skerrett, Jocya Leroy and Susan Iwai will put together a
proposal for the group.
3. DevOXX
Action Item: Everyone to give their feedback on potential
participation in a joint exhibit at DevOXX by 30 Sept. 2008.
Depending on interest, the group may select a plug-in or Base+
exhibit. Eclipse Foundation has budget to contribute one plug-in booth
or EUR 3,000.
4. Ideas for fututre initiatives:
Theme days - eg. Banking Day, future Insurance Day is being planned
Stammtisch - organizing and promoting
- Software and Support Verlag has announced the last ones in Bonn and
Frankfurt on their web properties
Image Advertising - deferred to the group to bring this forward it if
seems feasible as an initiative for the WG
Country-specific programs - information about eclipse outreach in
various European regions and countries
Brochure translation - translate the brochure content for member use
5. Updates
-
Reminder re: Eclipse Now You Can, Paris, October 21st http://www.eclipse-nowyoucan.com/
- Eclipse
Banner is now available for shared use by European members.
Appeared already at the eclipse banking day.
- Eclipse Brochures - Ian will post drafts of Eclipse
Brochures that members can print and distribute. Members can give
their feedback on the mailing list thread.
- Eclipse Demo Camps - a new round of demo camps is planned for
November 2008. The camps are publicized on eclipse.org and each camp
is supported up to USD 300.00 by the Eclipse Foundation.
- Eclipse Summit Europe 2008
Registration is now open
Ian will follow up with organizers and Ralph Mueller regarding
information for sponsors (booth space info, etc)
Susan will follow up with Ralph Mueller to participate in next
call on topics of ESE 2008 and ESE 2009 location selection
Stammtisch Munich - Christina Mitterbauer announced that a
Stammtisch is being organized for October in Munich. More info to
follow.
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