| [eclipse.org-european-marketing-wg] European Marketing Working Group Minutes Tues. Sept. 23rd |
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Here are the
minutes from yesterday's call. Let me know if I've missed any points - Regards, Susan ------------------------------------- European Marketing Working Group Minutes, Tuesday September 23rd Next Call Tuesday October 7th, 2008 15:00 CET Dial-in info: Toll-free: 1 - Introduction to the Marketing Working Group Ian briefly described how the group was formed, originally as a followup to a Marketing Stammtisch held in May in Germany. The group is now 'official', limited to Eclipse Foundation members. Joern Weigle and Susan Iwai will serve as the initial co-chairs. The Working Group (WG) will meet every two weeks, with the initial goal to select and pursue 2-3 initiatives such as a Marketing workshop at ESE and co-exhibiting at conferences. Other positive outcomes of the WG wil be networking among participants, growing our collective knowledge base about marketing and outreach activities on Eclipse and sharing related news and information. Anti-trust - Ian reminded the group to avoid discussing competitive information, especially as it relates to pricing. He requested that all participants review the anti-trust policy on eclipse.org http://www.eclipse.org/org/documents/Eclipse%20ANTITRUST%202003_11_10%20Final.pdf 2. ESE Marketing WG Workshop - Ian Ian has confirmed a space for the workshop. Suggested topics include: - tips for organizing/hosting eclipse outreach events - how to get business talking about eclipse (eg. Eclipse Banking Day) - Best practices for developer communication, community building - Redmonk analyst as speaker, Entwickler.com editor as speaker - Jocya Leroy will send list of French analysts - Ian Skerrett, Jocya Leroy and Susan Iwai will put together a proposal for the group. 3. DevOXX Action Item: Everyone to give their feedback on potential participation in a joint exhibit at DevOXX by 30 Sept. 2008. Depending on interest, the group may select a plug-in or Base+ exhibit. Eclipse Foundation has budget to contribute one plug-in booth or EUR 3,000. 4. Ideas for fututre initiatives: Theme days - eg. Banking Day, future Insurance Day is being planned Stammtisch - organizing and promoting - Software and Support Verlag has announced the last ones in Bonn and Frankfurt on their web properties Image Advertising - deferred to the group to bring this forward it if seems feasible as an initiative for the WG Country-specific programs - information about eclipse outreach in various European regions and countries Brochure translation - translate the brochure content for member use 5. Updates - Reminder re: Eclipse Now You Can, Paris, October 21st http://www.eclipse-nowyoucan.com/ - Eclipse Banner is now available for shared use by European members. Appeared already at the eclipse banking day. - Eclipse Brochures - Ian will post drafts of Eclipse Brochures that members can print and distribute. Members can give their feedback on the mailing list thread. - Eclipse Demo Camps - a new round of demo camps is planned for November 2008. The camps are publicized on eclipse.org and each camp is supported up to USD 300.00 by the Eclipse Foundation. - Eclipse Summit Europe 2008 Registration is now open Ian will follow up with organizers and Ralph Mueller regarding information for sponsors (booth space info, etc) Susan will follow up with Ralph Mueller to participate in next call on topics of ESE 2008 and ESE 2009 location selection Stammtisch Munich - Christina Mitterbauer announced that a Stammtisch is being organized for October in Munich. More info to follow.
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