| [eclipse.org-committers] Register TODAY for the Eclipse Members, Committers Meeting and Marketing Symposium |
|
Committers, The impression I hear from the membership
is that the Members Meetings are for “marketing and business types”
and not really of much value for committers. Which is really too bad,
because I don’t think it’s even remotely true. The Members
Meeting and yes, even the Marketing Symposium is something that each project should
have at least one committer attend. Here are just a few points: -
There is a lot of great
info and discussions on building community and momentum for your project. -
It’s a great
place to meet the users of your projects and pick their brains. -
It’s a great
place to hang out with your committer board representatives and share your
feedback. -
It’s a great
place to network with people who might be able to help you out later. Moreover, there are few events this
year where we really need your help (please contact me for details or if
you can participate): -
Meeting to help plan
future changes to the Eclipse Development Process -
Project demos for
the members reception -
Project Updates during
the Members Meeting -
Project Meetings -
Committer’s Break-out
session reviewing steps to create and manage a project at Eclipse, pow-wow on
licensing and IP Policy and building community around your project. If there are any committers who
want to attend but are having a challenge getting the time/travel approved –
let us know and we’ll see if we can help justify the value to whoever we
need to. Mike can be very persuasive J See below for details of the Marketing
Symposium agenda – other details will follow – check out the
RegOnline link for details as they become available. -
Don From:
eclipse.org-membership-at-large-bounces@xxxxxxxxxxx
[mailto:eclipse.org-membership-at-large-bounces@xxxxxxxxxxx] On Behalf Of Donald
Smith Register Today at: http://regonline.com/eclipse2007mm You should register right away for the Eclipse Marketing
Symposium and Members, Committers Meeting. The meeting is taking place in
Chicago on September 19th and 20th. These meetings
are valuable use of your time for anyone involved in the Eclipse Ecosystem and
an important benefit of your membership. There are two main parts to the September Members Meeting
– the Marketing Symposium on Day 1 and the Members Meeting on Day
2. In this email we will focus on the agenda for the Eclipse Marketing
Symposium which is a half-day education event for marketing and business
professionals from Eclipse member companies. The focus of the symposium
is to learn and share the best practices of marketing products and services to
the Eclipse developer community. The Marketing Symposium includes (see below and at Reg
Online for more details): 1. Eclipse in the Enterprise –
Jeffrey Hammond, Forrester Research 2. A Developer Perspective: Marketing to
Developers – Do’s and Don’ts - Michael Cote, Redmonk 3. Panel: Vendor Briefings: How to brief the
press and industry analyst? 4. Panel: Maximizing Google 5. Update of Eclipse in Europe and Asia 6. Anatomy of the Europa Launch - Ian
Skerrett, Eclipse Foundation 7. Leveraging eclipse.org - Donald Smith,
Eclipse Foundation 8. Break-out Session: Eclipse Embedded
and Mobile Marketing Working Group The agenda for the Members Meeting and Committer Meetings
will be sent in subsequent weeks and the latest agenda can always be found at http://regonline.com/eclipse2007mm Please do not hesitate to contact me with any questions. -
Don ==================================== Detailed Marketing Symposium Agenda: 1. Eclipse in the Enterprise –
Jeffrey Hammond, Forrester Research Abstract: Forrester and 1105 Media recently surveyed over
one thousand Application Development Professionals on what they are developing
with, what types of development they are doing, how they acquire their
development tools, and their attitudes about using open source tools and
frameworks. Jeffrey will present the results of this survey with a special
focus on what it means for the Eclipse organization. 2. A Developer Perspective: Marketing to
Developers – Do’s and Don’ts - Michael Cote, Redmonk Abstract: Marketing to developers can be a tricky
business. What is the best way to reach the developer
community? Cote, an analyst from Redmonk and Java developer will give his
perspective on the do and don’ts of marketing to developers 3. Panel: Vendor Briefings: How to brief the
press and industry analyst? Abstract: Ever wonder what is the best way to approach an
editor or an industry analyst and get the results you desire? We will
convene a panel of experts, editors and industry analyst, to learn what they
think is required for a useful briefing. 4. Panel: Maximizing Google Abstract: Google has changed how we market to
developers. On this panel we will convene people with real-life successes
of leverage Google to drive marketing results. 5. Update of Eclipse in Europe and Asia Abstract: Eclipse is very popular in Europe and Asia,
however it is sometimes difficult to appreciate the market dynamics.
Representatives from Europe and Asia will give their perspective on Eclipse in
these regions. 6. Anatomy of the Europa Launch - Ian
Skerrett, Eclipse Foundation Abstract: At the end of June the Eclipse community launch
the Europa release, the annual major release of different Eclipse projects.
This presentation will discuss the different marketing tactics used to generate
interest in Europa and the results achieved for each tactic. 7. Leveraging eclipse.org - Donald Smith,
Eclipse Foundation Abstract: The eclipse.org web site generates
substantial web traffic and specifically traffic from Eclipse users. The
Eclipse Foundation encourages all members companies to promote their products
and services on the different eclipse web sites. This presentation will
discuss specific opportunities and tactic you can use to promote you product on
eclipse.org. 8. Break-out Session: Eclipse Embedded
and Mobile Marketing Working Group The Embedded Marketing Working Group is a group of member
companies that help promote the Eclipse projects in the embedded and mobile
community. This group will meet to discuss future collaboration efforts. We will also be hosting a number of break-out sessions for
special interest groups in the Eclipse community. |
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