All,
Advice from our lawyers and discussions at the IP Advisory
Committee required some changes to the approach outlined in this
original email.
- The logo is reserved solely for the use of the Eclipse
Foundation and its projects. In particular, the Eclipse
project will use the new logo in its unaltered form.
- Eclipse projects may seek the permission of the Eclipse
Foundation Board of Directors to create derivatives of the
Eclipse logo to uniquely identify their projects.
- All other uses of the new Eclipse logo to identify open
source projects or commercial products or services will be
forbidden. Of course, the ingredient brand logos for "Built on
Eclipse" and "Eclipse Ready" will be updated and made
available for use by commercial interests.
This policy may change over time, but that is the approach for the
moment.
If you have any questions, please let Janet or I know. Thanks!
On 29/01/2014 3:34 PM, Mike Milinkovich wrote:
Dear Leaders of the Eclipse Community [Board, IP Advisory
Committee, Architecture Council, Planning Council]
As most of you are aware, Ian and the team have been working hard
on creating a new Eclipse Foundation logo.
With a new logo comes an opportunity to enhance our logo
guidelines to ensure that our logo is used solely to identify the
Eclipse Foundation and its projects. In particular, we would like
to avoid the "brand hijack" scenarios[1] that we have with the
current logo. For various historical reasons that pre-date the
formation of the Foundation, we have never asserted a very strong
policy with regards to the use of the Eclipse logo itself.
Therefore we are considering modifying the Guidelines for Eclipse
Logos & Trademarks[2] to explicitly state the following. We
invite your timely comments and feedback.
- The logo is reserved solely for the use of the Eclipse
Foundation and its projects. In particular, the Eclipse
project will use the new logo in its unaltered form.
- Eclipse projects will be permitted to create derivatives of
the Eclipse logo to uniquely identify their projects. (Current
example include the Hudson[3] and Modeling[4] logos. There are
many more, including many of what you see on the download
page.)
- Open source projects which are based on Eclipse technologies
may request a license from the Eclipse Foundation to create a
derivative work from the Eclipse Foundation.
- Use of the new Eclipse logo to identify commercial products
or services will be forbidden. Of course, the ingredient brand
logos for "Built on Eclipse" and "Eclipse Ready" will be
updated and made available for use by commercial interests.
Currently, the artwork for the Eclipse logo is made available
under the EPL. Under the new regime, the copyright for the
artwork would be owned by the Eclipse Foundation, and it would
only be licensed as stated above.
Your feedback would be appreciated!
[1] http://mmilinkov.wordpress.com/2006/01/26/brand-hijacked/
[2] http://www.eclipse.org/legal/logo_guidelines.php
[3] http://www.eclipse.org/hudson/
[4] http://www.eclipse.org/modeling/
--
Mike Milinkovich
mike.milinkovich@xxxxxxxxxxx
+1.613.220.3223
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