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Re: [e4-dev] e4 Survey

Thanks Kevin.  IMHO this is a significantly important group to the overall success so communicating effectively is important.

Clarification.  One paragraph or so is the desired content length.  I don't think you can do much better for any audience with one sentence.  Think elevator pitch in a low-rise building :-) 

As much as we would like to think that the value of e4 is inherent in "its the next Eclipse", most of the rest of the community wants to know what does it do for them. This requires a move from the techno-geek "cool" factor to identifying the business value delivered to someone building on top of the platform.  What pain points are addressed? 

Jeff

Kevin McGuire wrote:

I realize that my comment might've come across as being uncooperative, so just to clarify:

We're clearly failing at communicating to that audience.  We're technical people and write, with some success, to other technical people.  For my part, I never write something for business people to consume.  I don't know how to communicate to that audience [1], and though I'd like to do better, me trying again without guidance is unlikely to produce a better result.


Someone with business/marketing knowledge who *does* know how to communicate to that audience could help guide. I was guessing that by the time they explain what we need to communicate, they're likely to have just written the one sentence. :)  


Seems like a lot of discussion when all that was asked for was a single sentence but I'm concerned by the larger issue of communication and I'd like to see a more coordinated, coherent, and, well, professional approach, so lets start now.  If I had an "e4 Inc" company, I'd expect the marketing department to be quite involved in such an endeavour (and I'm guessing it wouldn't be staffed by developers).  So how do we get the next best thing?

Regards,

Kevin

[1] As proof of this, when I spell checked this email I discovered I misspelled "marketing".



Kevin McGuire/Ottawa/IBM@IBMCA
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01/12/2009 04:20 PM

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Maybe those putting together the survey could provide guidance on how the information can be tuned to that target audience (say, by taking the proposal and reworking it as an example :> ).  


Kevin




Jeff McAffer <jeff@xxxxxxxxxxxxxxxxx>
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01/12/2009 03:54 PM

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All I can say is that the people putting together the survey feel that the information in its current form is not readily consumable by their target audience.  Providing tuned information for this audience will improve the quality of the feedback we receive.

Jeff


Oberhuber, Martin wrote:

Why not have them "pull" any background technical information rather than trying to "push" something that's bound to be incomplete when it should just be one sentence. So what about this:

 

e4 is the community effort for building the next generation of the Eclipse Platform. For any details, see the
e4 project proposal [1].
[1]
http://www.eclipse.org/proposals/e4/
 

Of course we should eventually prepare something on the web or the wiki that's more current but still as informative as the project proposal. But for now, I still find the proposal most appropriate for persons seeking a higher-level understanding of e4.

 

Cheers,

--

Martin Oberhuber
, Senior Member of Technical Staff,
Wind River
Target Management Project Lead, DSDP PMC Member

http://www.eclipse.org/dsdp/tm
 
 


From: e4-dev-bounces@xxxxxxxxxxx [mailto:e4-dev-bounces@xxxxxxxxxxx] On Behalf Of Jeff McAffer
Sent:
Sunday, January 11, 2009 8:18 PM
To:
E4 Project developer mailing list
Subject:
[e4-dev] e4 Survey


At a recent board meeting we had a discussion about e4 and what it means to the Eclipse membership.  The results were quite mixed with widely differing opinions and thoughts.  One thing that did come out was the idea of polling the membership for some feedback.  Mike Taylor, an elected Solution Provider director on the board volunteered to poll the Solution Providers on this topic and has set about creating a survey.  As part of this there should be a description of e4.  I'll quote Mike on this.

"I had seen the e4 description on the wiki page, but didn't find it satisfying for the purposes of this survey. This survey will go to the contact (often a "business" person) who is the designated EMO contact point for a particular Solution Provider company. Its primary intent is to get a high-level feeling for what people know and think about e4 right now. Its not really designed to be a technical or feature survey."
It would be great if as a community we can provide a brief (one paragraph) description of e4.  Something a bit deeper than "the next generation of Eclipse" but a bit shallower than what's on the wiki.

This is a really good opportunity to raise awareness of e4 and simultaneously get valuable feedback and input.

Jeff




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